Beyond Odour: The Rise of Skincare-Infused Deodorants and NIVEA's Derma Control Revolution

Table of Contents

  1. Key Highlights:
  2. Introduction:
  3. The Underarm: A Neglected Canvas in Skincare
  4. NIVEA Derma Control: A New Frontier in Deodorant Technology
  5. Star-Studded Launch: Pickleball, K-Pop, and Confidence
  6. Celebrity Endorsements: Personal Stories and Skincare Insights
  7. Exclusive Perks and Experiential Retail: Engaging the Consumer
  8. Tailored Care: The NIVEA Derma Control Range for All
  9. The Future of Personal Care: Skincare Integration
  10. FAQ:

Key Highlights:

  • NIVEA has launched its Derma Control Deodorant range, pioneering the integration of advanced skincare ingredients like Micro Hyaluron, Vitamin B5, and Vitamin C into deodorants.
  • This new line moves beyond basic sweat and odour control, offering benefits such as skin barrier strengthening, dark mark brightening, irritation soothing, and firming for delicate underarm skin.
  • The launch was marked by a week-long pickleball festival at Sunway Pyramid, featuring K-pop sensation B.I and a host of Malaysian celebrities, underscoring the product's promise of long-lasting confidence even during intense physical activity.

Introduction:

For decades, the underarm has been relegated to a functional role in personal care, primarily addressed by products designed solely to combat sweat and body odour. We meticulously cleanse, tone, serum, and moisturise our faces, bodies, and even hands, yet the delicate skin of our underarms has often been overlooked in the broader skincare narrative. This conventional approach, however, is undergoing a significant transformation. A new paradigm is emerging, advocating that the underarm area, prone to irritation, discolouration, and sensitivity from frequent shaving, waxing, and product application, deserves the same thoughtful attention and nourishing ingredients as other parts of the body. This shift is driven by a growing understanding of skin health and the desire for holistic self-care routines that extend beyond superficial concerns.

Leading this evolution is NIVEA with its groundbreaking Derma Control Deodorant range. This innovative line challenges existing norms by infusing deodorants with advanced skincare ingredients such as Micro Hyaluron, Vitamin B5, and Vitamin C. These formulations are engineered not only to provide robust protection against sweat and odour but also to actively nurture and improve underarm skin health. The launch of the NIVEA Derma Control Deodorant was more than just a product unveiling; it was a comprehensive experience designed to highlight the product's efficacy and the brand's commitment to integrated skincare. Through a dynamic, week-long pickleball festival at Sunway Pyramid, NIVEA created an interactive platform. This event brought together global and local celebrities, including K-pop sensation B.I and prominent Malaysian stars, to demonstrate the deodorant's ability to maintain freshness and enhance skin confidence even under strenuous conditions. This strategic move by NIVEA signals a new era in personal hygiene, where deodorants are no longer merely functional necessities but essential components of a comprehensive skincare regimen.

The Underarm: A Neglected Canvas in Skincare

The underarm area, often an afterthought in daily beauty routines, is a unique and remarkably sensitive part of the body. It is continuously subjected to a barrage of stressors that can compromise its health and appearance. The mechanical friction from clothing, the abrasive action of shaving, and the chemical exposure from traditional deodorants and antiperspirants can lead to a host of dermatological issues. These include dryness, inflammation, razor bumps, hyperpigmentation (dark marks), and weakened skin barrier function. Furthermore, the warm, moist environment of the underarm makes it a breeding ground for bacteria, contributing not only to odour but also to potential skin infections and irritation.

Despite these vulnerabilities, consumer focus has historically been confined to the immediate concerns of sweat and odour. Deodorant aisles are typically stocked with products promising varying degrees of protection against these two primary issues, often with little emphasis on the long-term health of the skin itself. This oversight is particularly glaring when compared to the meticulous care lavished upon the face, where a multi-step routine involving cleansers, toners, serums, and moisturisers is considered standard. The discrepancy highlights a significant gap in the conventional understanding of comprehensive personal care.

The rise of body positivity and a more holistic approach to well-being has, however, started to bring the underarms into the spotlight. Consumers are becoming increasingly discerning, demanding products that offer more than just a quick fix. They seek solutions that address underlying skin concerns, promoting health and comfort alongside aesthetic improvements. This evolving consumer landscape has paved the way for innovations that bridge the gap between functional hygiene and advanced skincare. Brands are now beginning to recognize the potential of integrating ingredients traditionally reserved for facial care into products for the body, including the underarms. This shift acknowledges that all skin, regardless of its location, benefits from nourishing and protective elements.

For instance, ingredients like hyaluronic acid, known for its unparalleled hydrating properties, or Vitamin C, celebrated for its brightening and antioxidant effects, are now making their way into formulations designed for the underarm. This move is not merely a marketing gimmick but a response to genuine dermatological needs. By strengthening the skin's natural barrier, these advanced formulations can reduce irritation, improve skin texture, and diminish the appearance of dark spots, ultimately fostering healthier, more resilient underarm skin. NIVEA's Derma Control Deodorant range stands as a testament to this transformative trend, aiming to redefine underarm care from a purely functional task to an integral part of a sophisticated skincare regimen. This elevated approach not only addresses immediate concerns but also invests in the long-term vitality and confidence associated with well-cared-for skin.

NIVEA Derma Control: A New Frontier in Deodorant Technology

The NIVEA Derma Control Deodorant range marks a pivotal moment in personal care, transcending the traditional role of deodorants to offer a multi-faceted approach that marries robust protection with advanced skincare benefits. At the heart of this innovation is the infusion of Micro Hyaluron, an ingredient celebrated in the high-end skincare industry for its exceptional hydrating and skin-plumping properties. Unlike conventional hyaluronic acid, Micro Hyaluron possesses a smaller molecular weight, allowing for deeper penetration into the skin layers. This enhanced absorption facilitates superior moisture retention, which is crucial for maintaining the integrity of the delicate underarm skin, often stripped of its natural oils by frequent washing and environmental exposure.

Beyond Micro Hyaluron, the Derma Control range incorporates other potent vitamins, carefully selected to address common underarm concerns. These include Vitamin B5, known for its ability to soothe irritation and aid in skin barrier repair, and Vitamin C, a powerful antioxidant celebrated for its skin-brightening effects and its role in collagen synthesis. By combining these active ingredients, NIVEA has crafted a line of deodorants that perform far beyond the basic functions of sweat and odour control.

The comprehensive benefits of the NIVEA Derma Control range are designed to transform the health and appearance of underarm skin:

  • Strengthens Skin’s Natural Barrier: The inclusion of Micro Hyaluron and Vitamin B5 helps fortify the skin's protective barrier. A strong barrier is essential for defending against external aggressors, reducing moisture loss, and preventing irritation, particularly in an area frequently exposed to friction and chemicals.
  • Brightens Dark Marks: Hyperpigmentation, often caused by shaving, inflammation, or certain antiperspirant ingredients, is a common concern. The addition of Vitamin C, a renowned brightening agent, works to reduce the appearance of dark spots, promoting a more even and radiant skin tone.
  • Soothes Irritation: Ingredients like Vitamin B5 are well-known for their anti-inflammatory and calming properties. This helps alleviate discomfort from shaving rashes, redness, and general sensitivity, ensuring a more comfortable underarm experience.
  • Firms and Nourishes Delicate Underarm Skin: The combination of hydrating and barrier-supporting ingredients contributes to overall skin health, improving elasticity and texture. This results in underarms that feel firmer and more nourished, reflecting a higher standard of care.

The impact of these advanced formulations extends beyond mere aesthetics. Healthier underarm skin is less prone to issues like ingrown hairs, post-inflammatory hyperpigmentation, and sensitivity. By addressing these concerns proactively, the NIVEA Derma Control range offers a holistic solution that promotes long-term skin wellness. This represents a significant departure from older deodorant technologies, which often focused solely on masking odour or blocking sweat, sometimes at the expense of skin health. NIVEA’s new range thus doesn’t just keep users fresh; it actively contributes to the vitality and resilience of their skin, embodying a true evolution in personal care.

Star-Studded Launch: Pickleball, K-Pop, and Confidence

To introduce the Derma Control Deodorant range, NIVEA orchestrated a launch event that transcended traditional product unveilings, embracing a dynamic and engaging approach. From September 1st to 7th, NIVEA hosted a week-long pickleball festival at Sunway Pyramid’s Orange Concourse. This innovative choice of event served a dual purpose: to showcase the new deodorant's efficacy under conditions of physical exertion and to create an unforgettable, interactive experience for consumers. Pickleball, a rapidly growing sport that combines elements of tennis, badminton, and table tennis, offered the perfect setting to demonstrate "sweat-proof confidence." Its fast-paced, high-energy nature provided an ideal test for a product designed to offer up to 72 hours of protection while simultaneously caring for the skin.

The festival was elevated to a grand spectacle through the participation of a stellar lineup of celebrities. Headlining the event was K-pop sensation B.I, whose global appeal drew significant attention and excitement. B.I’s presence on the pickleball court not only delighted his legions of fans but also allowed him to openly discuss the importance of personal hygiene and skincare in maintaining peak performance and confidence. For an artist who spends countless hours rehearsing and performing under intense lights, effective and skin-friendly deodorant is not merely a convenience but a professional necessity. His endorsement provided a credible testament to the product's benefits, particularly for those with active lifestyles.

Complementing B.I’s star power, a host of beloved Malaysian celebrities also joined the event, including Shukri Yahaya, Hannah Delisha, Mark O’Dea, Jestinna Kuan, Aedy Ashraf, and Iman Opie. These local personalities engaged in friendly pickleball matches, subjecting the NIVEA Derma Control Deodorant to the "ultimate sweat test." Their participation underscored the product's universal appeal and effectiveness across different demographics and activity levels. Witnessing these stars in action, maintaining their composure and freshness even after vigorous play, offered compelling, real-world proof of the deodorant’s capabilities.

The celebrities also took the opportunity to share their personal insights into underarm care, a topic often overlooked in public discourse. Jestinna Kuan, for example, highlighted how the Micro Hyaluron and 100x Vitamin B5 formula specifically helped soothe irritation and brighten her skin, enabling her to perform confidently without worries about discomfort or appearance. This personal anecdote resonated deeply with attendees, underscoring that for these public figures, the NIVEA Derma Control Deodorant was more than just a fragrance or anti-perspirant; it was a crucial element of their professional and personal confidence.

The celebrity engagements extended beyond the court, with meet-and-greet opportunities and fan interactions that further amplified the event’s reach and impact. The fusion of sports, entertainment, and personal care created a vibrant atmosphere, turning a product launch into a cultural event. This strategic marketing approach effectively communicated the core message: NIVEA Derma Control offers confidence that lasts, even through the most demanding activities, by providing superior protection coupled with essential skincare benefits. The Sunway Pyramid pickleball festival thus became a powerful testament to NIVEA’s innovative spirit and its commitment to redefining underarm care as an integral part of holistic well-being.

Celebrity Endorsements: Personal Stories and Skincare Insights

The NIVEA Derma Control Deodorant launch event distinguished itself by moving beyond generic product promotion, allowing celebrities to share candid insights into their personal underarm care routines and experiences. This humanized approach resonated with audiences, making the product's benefits more tangible and relatable. For many, underarm care is a private matter, rarely discussed in public. By bringing these conversations into the open, NIVEA demystified the topic and emphasized its importance.

K-pop sensation B.I, known for his demanding performance schedule that requires immense physical exertion, spoke directly about his commitment to self-care. He highlighted how maintaining physical and mental well-being is crucial for him to be in "top form" while performing. Integrating the NIVEA Derma Control Deodorant into his routine, he noted, was a natural extension of this philosophy. His statement, "I’m excited to add the NIVEA Derma Control Defend to my personal hygiene routine," conveyed a genuine endorsement, suggesting that the product met his rigorous standards for effective and skin-friendly personal care. For an artist whose image and stage presence are paramount, any product that contributes to long-lasting freshness and skin health is invaluable. B.I’s active lifestyle, characterized by intense choreography and prolonged periods under stage lights, provided a compelling context for the deodorant’s promise of sustained protection and comfort.

Malaysian star Jestinna Kuan offered a more specific testimony, focusing on the skincare benefits of the Derma Control range. She revealed how the unique combination of Micro Hyaluron and 100x Vitamin B5 in the formula helped address her concerns about skin irritation and discolouration. Her experience with the product, resulting in soothed skin and a brighter appearance, underscored the range's ability to go beyond basic deodorizing. Jestinna’s candid sharing resonated with many individuals who struggle with similar underarm issues. Her emphasis on gaining the "confidence to perform without worries" highlighted the psychological impact of healthy underarms. When one feels comfortable and confident about their underarm skin, it frees them to focus on their activities without self-consciousness.

The collective testimonials from B.I, Jestinna Kuan, and other participating celebrities painted a clear picture: for individuals in the public eye, whose appearance and comfort are under constant scrutiny, a deodorant that doubles as a skincare product is a significant advantage. It is no longer just about masking odours or preventing sweat; it is about promoting overall skin health, preventing irritation, and fostering a sense of complete confidence. These celebrities, through their personal stories, effectively communicated that NIVEA Derma Control Deodorant is an integral part of a sophisticated, holistic self-care regimen that supports both performance and personal well-being. Their willingness to share these intimate details helped to normalize and elevate the conversation around underarm care, positioning it as an essential aspect of daily beauty and hygiene.

Exclusive Perks and Experiential Retail: Engaging the Consumer

The NIVEA Derma Control Deodorant launch at Sunway Pyramid was meticulously designed to be more than just a promotional event; it was an immersive experience crafted to engage consumers directly and provide tangible value. The week-long roadshow from September 1st to 7th was packed with exclusive rewards and interactive opportunities, encouraging attendees to explore the new range and actively participate in the brand's vision of advanced underarm care. This strategy aimed to build a deeper connection with the audience, moving beyond passive observation to active engagement and purchase incentives.

A key component of the experiential retail strategy was the tiered reward system based on product purchases. This approach incentivized consumers to not only try the new Derma Control deodorants but also to explore NIVEA’s broader product portfolio. For instance, customers who spent RM40 on any NIVEA product, including the new deodorant range, received an instant, customized Pickleball Charm. This small, personalized keepsake served as a memorable memento of the event and an indirect brand ambassador, as participants proudly displayed their charms. The limited-time nature and customization aspect of the charm added an element of exclusivity and urgency, encouraging immediate purchases.

Elevating the incentive further, a spend of RM60 on any NIVEA product, including the Derma Control range, rewarded customers with exclusive pickleball-inspired apparel and wearables. These items, such as T-shirts, caps, or wristbands featuring the event’s theme, offered a higher perceived value and allowed consumers to literally wear their enthusiasm for the new product and the sport. This not only promoted brand visibility but also fostered a sense of community among attendees who shared an interest in both skincare and pickleball. The apparel functioned as a walking advertisement, extending the reach of the campaign long after the event concluded.

Beyond purchase incentives, the roadshow provided ample opportunities for direct product interaction. Dedicated NIVEA representatives were on hand to educate consumers about the innovative ingredients like Micro Hyaluron, Vitamin B5, and Vitamin C, explaining how these components contribute to improved skin health. Interactive displays allowed visitors to learn about the different variants of the Derma Control range, tailored for specific underarm concerns such as dark marks or sensitive skin. This direct engagement helped demystify the science behind the product and allowed consumers to make informed choices based on their individual needs.

The festive atmosphere of the pickleball event itself served as a powerful draw, attracting a diverse audience who might not typically attend a deodorant launch. The opportunity to witness celebrity pickleball matches, participate in mini-games, and soak in the energetic environment created a positive association with the NIVEA brand. The presence of social media photo booths and interactive zones encouraged attendees to share their experiences online, generating organic buzz and expanding the event’s digital footprint.

By combining star power, interactive sports, educational touchpoints, and compelling purchase incentives, NIVEA successfully transformed a product launch into a vibrant, week-long celebration. This comprehensive strategy not only drove initial sales but also cultivated brand loyalty and significantly raised awareness about the paradigm shift in underarm care heralded by the Derma Control Deodorant range. It demonstrated NIVEA’s understanding of modern consumer engagement, where experiences are as crucial as the product itself.

Tailored Care: The NIVEA Derma Control Range for All

Recognizing that underarm skin concerns are not monolithic, NIVEA has meticulously crafted the Derma Control Deodorant range with specific variants designed to cater to diverse needs, ensuring inclusivity and targeted care for both women and men. This bespoke approach underscores NIVEA's commitment to delivering personalized solutions, acknowledging that different individuals experience distinct dermatological challenges in their underarms.

For women, who often face concerns like hyperpigmentation and irritation from regular hair removal, NIVEA offers two distinct options:

  • NIVEA Derma Control Defend: This variant is a cornerstone of the range, formulated with Micro Hyaluron and an impressive 100x Vitamin B5. Its primary function is to bolster the skin’s natural defense mechanisms. Vitamin B5, or panthenol, is renowned for its healing and barrier-strengthening properties, while Micro Hyaluron deeply hydrates. Together, they work to strengthen the skin's natural barrier, brighten skin tone, and firm the underarms. Clinical studies indicated that users could observe visible improvements in just 5 days, highlighting its rapid efficacy in promoting healthier, more resilient underarm skin. This variant is ideal for those seeking comprehensive protection against irritation while also aiming for an overall improvement in skin texture and appearance.
  • NIVEA Derma Control Bright Repair: Addressing one of the most prevalent underarm concerns – dark marks and uneven skin tone – this variant combines Micro Hyaluron with 100x Vitamin C. Vitamin C is a potent antioxidant and a well-established agent for skin brightening, effectively targeting hyperpigmentation. By inhibiting melanin production, Vitamin C helps to fade existing dark spots and prevent new ones from forming, revealing smoother, more radiant skin. Similar to the Defend variant, users reported noticeable results in just 5 days, making it a powerful solution for those aspiring for brighter, more uniform underarm skin.

NIVEA's dedication to tailored care extends to men, recognizing their unique underarm needs, often associated with more intense sweating, thicker hair, and sometimes greater susceptibility to friction and irritation from clothing or shaving. The NIVEA MEN Derma Control range, exclusively available at Watsons Malaysia, offers two specialized formulations:

  • NIVEA MEN Derma Control Defend: This variant for men leverages Micro Hyaluron and Pro-Vitamin B5. It is specifically designed to provide robust defense against irritation while ensuring underarms remain comfortable and protected throughout the day. Pro-Vitamin B5 aids in skin recovery and reduces discomfort, a crucial benefit for men who may experience irritation from daily activities or rigorous workouts. This formula is about sustained comfort and strong protection, keeping the skin healthy and irritation-free.
  • NIVEA MEN Derma Control Sensitive: Catering to men with particularly sensitive skin, this deodorant is enriched with Micro Hyaluron and Vitamin E. Vitamin E is a powerful antioxidant known for its soothing and nourishing properties, making it an excellent ingredient for calming irritated or reactive skin. This variant focuses on alleviating sensitivity, providing gentle yet effective protection, and ensuring the underarms feel calm and well-nourished. It’s a vital choice for those who frequently experience redness, itching, or discomfort from conventional deodorants.

A unifying feature across all variants, both for women and men, is their promise of up to 72 hours of protection against sweat and odour. This long-lasting efficacy ensures that users can maintain freshness and confidence through various activities, from demanding professional schedules to intense sports, without the need for frequent reapplication. The combination of advanced skincare benefits with superior, extended protection truly positions the NIVEA Derma Control range as a holistic solution for modern personal care. It empowers individuals to choose a deodorant that not only keeps them fresh but also actively cares for and improves the health of their underarm skin, reflecting a significant advancement in the personal care industry.

The Future of Personal Care: Skincare Integration

The launch of the NIVEA Derma Control Deodorant range signals a significant paradigm shift in the personal care industry, one that moves beyond siloed product categories towards a more integrated and holistic approach. For too long, hygiene products like deodorants have been viewed as purely functional items, distinct from the realm of "skincare." However, the increasing consumer demand for products that offer multi-faceted benefits and address underlying skin health concerns is blurring these traditional lines.

This trend is not isolated to deodorants. We are witnessing a broader movement where advanced skincare ingredients and philosophies are being incorporated into various daily essentials. Shower gels are now infused with hyaluronic acid and ceramides, body lotions feature retinoids and peptides, and even hand soaps boast probiotic complexes. This evolution is driven by several factors: increased consumer education about dermatological science, a desire for simplified yet effective routines, and a recognition that all skin on the body deserves the same level of care as facial skin.

The implications of this integration are profound. For consumers, it means greater efficacy and convenience. Instead of needing separate products to manage sweat, odour, and specific skin issues like hyperpigmentation or irritation, a single product can now address multiple concerns simultaneously. This streamlined approach saves time, reduces product clutter, and potentially offers better results due to synergistic ingredient formulations. Moreover, it encourages a more mindful approach to self-care, where every step of the routine contributes to overall skin health and well-being.

For brands, this shift presents both opportunities and challenges. It necessitates innovation in product development, requiring a deeper understanding of ingredient compatibility, delivery systems, and clinical efficacy for a wider range of skin types and body areas. Brands that successfully integrate advanced skincare into everyday personal care items will gain a significant competitive edge, positioning themselves as pioneers in a market increasingly valuing comprehensive solutions. NIVEA, with its Derma Control range, is at the forefront of this movement, demonstrating that a well-established brand can redefine product categories and set new industry standards.

Furthermore, the emphasis on skin health in deodorants contributes to a more positive body image. By addressing concerns like dark marks and irritation, these products help individuals feel more confident and comfortable in their own skin, reducing self-consciousness about areas previously deemed problematic. This aligns with broader societal trends towards body neutrality and self-acceptance.

The success of the NIVEA Derma Control Deodorant and similar innovations will likely inspire further research and development in the personal care sector. We can anticipate more products that merge hygiene with targeted skincare benefits, from hair care that addresses scalp health with probiotic serums to oral care that integrates ingredients for gum health beyond basic cavity protection. The future of personal care is undoubtedly one where every product, no matter how mundane, contributes to the holistic health and vitality of the user. NIVEA's foray into skincare-infused deodorants is not just about a new product; it's about pioneering a new standard for daily care that recognizes the intricate connection between hygiene, skin health, and overall well-being.

FAQ:

Q1: What makes NIVEA Derma Control Deodorant different from regular deodorants?

A1: NIVEA Derma Control Deodorant distinguishes itself by integrating advanced skincare ingredients, primarily Micro Hyaluron, Vitamin B5, and Vitamin C, directly into its formula. Unlike regular deodorants that primarily focus on masking odour or blocking sweat, this range actively cares for underarm skin by strengthening its natural barrier, brightening dark marks, soothing irritation, and firming the delicate skin. It offers a holistic approach to underarm care, combining protection with targeted skin treatment.

Q2: What is Micro Hyaluron and how does it benefit underarm skin?

A2: Micro Hyaluron refers to hyaluronic acid with a smaller molecular size, allowing it to penetrate deeper into the skin. In the NIVEA Derma Control range, it acts as a powerful humectant, drawing and retaining moisture to deeply hydrate the underarm skin. This intense hydration helps to strengthen the skin's natural barrier, improve elasticity, and keep the skin supple and smooth, reducing dryness and irritation.

Q3: How quickly can I expect to see results from using NIVEA Derma Control Deodorant?

A3: NIVEA indicates that with consistent use, visible improvements in underarm skin health, such as brightening of dark marks and strengthening of the skin's natural defense, can be observed in as little as 5 days. Individual results may vary based on skin type and the specific concerns being addressed.

Q4: Are there different variants of NIVEA Derma Control for specific underarm concerns?

A4: Yes, the NIVEA Derma Control range is designed with different variants to address specific needs for both women and men. For women, there's Derma Control Defend (with Micro Hyaluron and 100x Vitamin B5 for strengthening and firming) and Derma Control Bright Repair (with Micro Hyaluron and 100x Vitamin C for fading dark marks). For men, the range includes NIVEA MEN Derma Control Defend (with Micro Hyaluron and Pro-Vitamin B5 for irritation defense) and NIVEA MEN Derma Control Sensitive (with Micro Hyaluron and Vitamin E for calming sensitive skin).

Q5: Can men use the women's NIVEA Derma Control variants and vice-versa?

A5: While the formulations are tailored to common concerns and preferences for each gender, skin physiology is largely similar. Both men and women can technically use variants from either range, depending on their specific skin concerns and desired benefits. For example, a man concerned with dark marks might find the Bright Repair variant beneficial. However, the men's line is specifically formulated to address aspects like increased sweat production and skin sensitivity often associated with men's grooming habits.

Q6: What kind of protection does NIVEA Derma Control Deodorant offer against sweat and odour?

A6: All variants within the NIVEA Derma Control range are formulated to provide up to 72 hours of powerful protection against sweat and odour. This long-lasting efficacy ensures continuous freshness and confidence, even during active days or in challenging environments.

Q7: Where can I purchase the NIVEA Derma Control Deodorant range?

A7: The NIVEA Derma Control Deodorant range for women is widely available at Watsons nationwide, as well as major retailers, pharmacies, hypermarkets, supermarkets, minimarts, general trade outlets, and online platforms. The NIVEA MEN Derma Control range is available exclusively at Watsons Malaysia.

Q8: Is this deodorant suitable for sensitive skin?

A8: Yes, NIVEA has specifically developed a variant for sensitive skin. The NIVEA MEN Derma Control Sensitive is enriched with Micro Hyaluron and Vitamin E to calm, soothe, and nourish sensitive underarm skin. Individuals with sensitive skin might find this particular variant to be an excellent choice.

Q9: How does the "pickleball festival" relate to the product launch?

A9: The pickleball festival was a unique and engaging launch event designed to demonstrate the NIVEA Derma Control Deodorant's efficacy under real-world, physically demanding conditions. Pickleball is a fast-paced sport that induces sweating, allowing NIVEA to showcase the product's 72-hour sweat-proof and odour-control capabilities, while also highlighting the skin-caring benefits that help maintain confidence even during intense activity. The celebrity involvement further underscored the product's ability to perform under pressure.

Q10: Why is underarm skincare becoming more important now?

A10: Underarm skincare is gaining importance as consumers become more educated about holistic skin health and demand products that offer more than basic hygiene. The underarms are a delicate area prone to irritation, dryness, and hyperpigmentation from shaving, friction, and product use. By integrating skincare ingredients, deodorants can now actively address these concerns, promoting healthier, more comfortable, and visually appealing underarm skin, thereby boosting overall self-confidence.