Beyond the Hype: Unpacking Dieux Founders' Honest Take on Skincare and Beauty Must-Haves

Table of Contents

1. Key Highlights:
2. Introduction:
3. Demystifying Skincare: Challenging Common Misconceptions
4. The Pillars of Effective Skincare: Consistency and Customization
5. Charlotte Palermino's Curated Beauty Lineup: A Blend of Efficacy and Practicality
6. Joyce de Lemos's Skincare and Beauty Essentials: A Blend of Simplicity and Performance
7. The Dieux Philosophy: Inclusivity, Transparency, and Sustainability
8. FAQ:

Key Highlights:

• Dieux, founded by Charlotte Palermino and cosmetic chemist Joyce de Lemos, champions science-backed, transparent, and inclusive skincare formulations.
• The founders debunk common beauty myths, emphasizing that product effectiveness hinges on consistent use and that "non-toxic" claims are often misleading due to dose-dependent toxicity.
• Palermino and de Lemos share their personal, no-nonsense beauty routines, revealing a blend of Dieux products and other trusted brands that deliver tangible results.

Introduction:

The beauty industry, awash with aesthetically pleasing packaging and aspirational marketing, often presents a labyrinth for consumers seeking genuine efficacy. Amidst this visual spectacle, a critical eye quickly discerns between products designed for "shelfie" appeal and those formulated for actual results. It is precisely this discernment that forms the bedrock of Dieux, a skincare brand co-founded by media creative Charlotte Palermino and seasoned cosmetic chemist Joyce de Lemos. Their journey, initiated in 2018 with a vision for a CBD-infused skincare product, evolved into a brand celebrated for its unwavering commitment to inclusivity, transparency, and science-driven formulations. The narrative of Dieux is not merely about launching products; it is about cultivating a philosophy that challenges conventional beauty wisdom, advocating for informed choices over fleeting trends.

De Lemos, drawing from her extensive background formulating for industry giants such as Skinceuticals, Versed, and Kiehl's, brings a rigorous scientific approach to Dieux's product development. This expertise, combined with Palermino’s multimedia prowess, has birthed a brand that prides itself on meticulous formulation and clinical validation. Their debut product, the Deliverance serum, laid the groundwork for a line that eschews superficial claims in favor of tangible benefits. Beyond their product offerings, Dieux extends its commitment to education through platforms like the "Skin Bibles blog" and a "Sun-Screener" ingredient checker, empowering consumers with knowledge. The brand's revolutionary practice of openly sharing sustainability reports for each product further underscores their dedication to ethical and transparent operations. In a refreshing departure from industry norms, Palermino and de Lemos offer unvarnished insights into prevailing skincare myths and share their personal beauty arsenals, providing a candid glimpse into the minds of those shaping a more honest beauty landscape. Their collective insights cut through the noise, offering actionable advice and product recommendations that prioritize efficacy, consistency, and genuine skin health.

Demystifying Skincare: Challenging Common Misconceptions

The beauty world is rife with myths, perpetuated by trends, social media, and sometimes, a lack of scientific understanding. Many consumers find themselves adrift in a sea of conflicting advice, often leading to product overload or disillusionment. The founders of Dieux, with their combined expertise, take a direct stance against these pervasive misconceptions, advocating for a more informed and rational approach to skincare. They argue that understanding the science behind ingredients and formulations is far more beneficial than blindly following widely accepted, yet often unsubstantiated, beauty dogma. Their insights offer a refreshing perspective, urging consumers to question common beliefs and rely on evidence-based information.

The Comedogenicity Conundrum: A Closer Look

One of the most enduring myths in skincare revolves around "comedogenicity," the idea that certain ingredients inherently clog pores and cause breakouts. Joyce de Lemos, with her chemist's perspective, labels this concept as "spicy," highlighting its antiquated origins. She explains that the early studies on comedogenicity involved applying high concentrations (e.g., 100%) of single ingredients like shea butter to rabbit ears to observe comedone formation. This method, she points out, is far removed from how ingredients are utilized in modern cosmetic formulations. In a typical product, an ingredient like shea butter might be present at a fraction of a percent (e.g., 0.5% or 0.25%) and is combined with many other compounds that influence its overall chemical behavior and interaction with the skin.

De Lemos emphasizes that a product's comedogenicity is not solely determined by individual ingredients but by the entire formulation. The synergistic effects of various components, along with their precise concentrations, play a crucial role. Moreover, individual skin types and their unique responses to ingredients vary significantly. What might be perceived as comedogenic for one person could be perfectly fine for another. This nuanced understanding suggests that relying on a simplistic list of "comedogenic ingredients" can be misleading and may cause individuals to prematurely dismiss beneficial products. Instead, she advises consumers to consider how the complete formulation has been tested and, more importantly, to observe their own skin's response. This approach encourages personal experimentation and a deeper understanding of one's own skin, moving beyond generalized and often outdated categorizations.

The Illusion of "Nontoxic": Dosage is Key

The term "nontoxic" has gained considerable traction in the beauty industry, often implying that certain products are entirely free from harmful substances. However, Charlotte Palermino unequivocally states that "there is no such thing as nontoxic." Her argument, echoed by de Lemos, rests on a fundamental principle of toxicology: "the dose makes the poison." This concept, often attributed to Paracelsus, asserts that any substance can be harmful if consumed or applied in a sufficiently high quantity, and conversely, even traditionally toxic substances can be harmless at low doses.

Palermino illustrates this point by comparing a thimble of wine to three liters, highlighting that the effect is entirely dependent on the amount. She explains that ingredients commonly found in nature, such as lavender, or synthetic compounds like oxybenzone (a UV filter), can act as endocrine disruptors or irritants, but their impact is always dose-dependent. The presence of an ingredient in a minute, well-formulated concentration does not automatically render a product unsafe. This perspective challenges the clean beauty movement's sometimes alarmist rhetoric, which often demonizes ingredients without considering their context within a formulation or the scientific evidence regarding their safe usage levels. Dieux’s founders advocate for a rational understanding of ingredients, urging consumers to prioritize scientific research and regulated safety standards over marketing labels that may oversimplify complex chemical realities. By shifting the focus from "nontoxic" to "safe at specified doses," they empower consumers to make informed decisions based on scientific fact rather than fear-mongering.

The Pillars of Effective Skincare: Consistency and Customization

Beyond debunking myths, Palermino and de Lemos offer two foundational pieces of "no-B.S." skincare advice: stick to what works and prioritize consistency. In a market saturated with innovative new launches and the pressure of "product FOMO" (fear of missing out), their counsel serves as a grounding force, reminding consumers that effective skincare is often less about chasing trends and more about disciplined, personalized routines. Their philosophy underscores the importance of listening to one's skin and understanding that true results are cultivated over time, not achieved instantaneously.

The Wisdom of "If It's Not Broken, Don't Fix It"

Joyce de Lemos's most straightforward advice is to adhere to a routine that is already delivering positive results. She observes a common tendency among consumers to constantly seek the "best" new product, driven by peer recommendations or social media buzz, even when their current regimen is perfectly adequate. Questions like "What's the best retinol?" are frequently met with her counter-question: "What are you trying to achieve?" This simple inquiry often reveals that individuals are unsure of their goals, merely feeling compelled to try a popular ingredient.

De Lemos cautions against disrupting the skin's "homeostasis" – its balanced, healthy state – simply to experiment with new products. If skin is not inflamed, red, dry, or itchy, and feels adequately moisturized and healthy, there is no inherent benefit in introducing unnecessary changes. Over-exfoliation, combining too many active ingredients, or frequently switching products can disrupt the skin barrier, leading to irritation and sensitivity. This advice champions a minimalist yet effective approach, where stability and comfort are valued above the allure of novel formulations. It encourages consumers to develop a deep understanding of their skin's needs and to resist external pressures that might tempt them away from a successful routine. By emphasizing patience and observation, de Lemos promotes a sustainable and mindful approach to skincare.

The Non-Negotiable Power of Consistency

Charlotte Palermino posits that consistency surpasses any single ingredient or product in importance. She argues that even the most advanced formulations will fail to deliver promised results if not applied regularly and as directed. Skincare is a cumulative process, not an instant fix. With the exception of cosmetic procedures, few products are engineered to produce overnight transformations. The visible benefits of ingredients like retinoids, antioxidants, or barrier repair creams accrue over weeks and months of diligent use.

Palermino shares her personal experience as compelling evidence: at 38, after eight years of consistent retinol use, a plastic surgeon in Seoul remarked on her "perfect texture," questioning the need for lasers. This anecdote powerfully illustrates the long-term impact of a consistent, well-chosen routine. Beyond product application, she stresses the importance of foundational protective measures, specifically reducing sun exposure and consistently wearing sunscreen. UV radiation is a primary driver of skin aging and damage, and without adequate sun protection, the benefits of even the most diligent skincare routine are severely undermined. Consistency in sun protection, alongside active ingredient application, forms the bedrock of her effective, no-nonsense approach, emphasizing that sustained effort yields superior results compared to sporadic use of potent, expensive products.

Charlotte Palermino's Curated Beauty Lineup: A Blend of Efficacy and Practicality

Charlotte Palermino's personal beauty regimen reflects her philosophy of science-backed efficacy and no-nonsense application. Her choices demonstrate a preference for products that deliver tangible results and integrate seamlessly into a consistent routine, rather than those solely relying on aesthetic appeal. Her lineup showcases a mix of her own brand's creations alongside other trusted products, underscoring her commitment to quality regardless of the label.

Skincare Staples for Resilience and Radiance

Palermino’s selection begins with Dieux Skin’s Deliverance 3-in-1 Repair Serum. She describes this as the product that "lets me be reckless with my routine," highlighting its foundational role in maintaining skin health. Formulated with niacinamide, firming peptides, and calming antioxidants like CBD and water lily, it acts as a restorative and protective layer, preparing her skin for daily environmental stressors or occasional deviations from her routine. This serum embodies Dieux's commitment to robust, multi-benefit formulations that support the skin's natural resilience.

For targeted concerns, Palermino turns to Dr. Idriss’s Major Fade Dark Spot AHA Face Mask. She reserves this "spicy" mask for special occasions or before important events, noting that she temporarily discontinues retinoids and other potential irritants a few days prior to use. This judicious approach demonstrates a deep understanding of active ingredients and how to incorporate potent treatments without over-stressing the skin. It highlights the importance of strategic, rather than everyday, use for certain high-impact products.

Her routine includes an innovative beauty tool: the CurrentBody Skin LED Red Light Therapy Face Mask. Palermino enjoys incorporating red light therapy before bed, citing its ability to aid in sleep. She specifically praises the CurrentBody Series 2 for its various light modalities and chin strap, suggesting a preference for advanced, user-friendly devices. For a more budget-friendly alternative, she recommends the Shark CryoGlow Mask, appreciating its accessible price point and the deeply satisfying, depuffing effect of its cooling eye mask. This reflects her holistic view of beauty, recognizing the interconnectedness of skin health and overall well-being.

The cornerstone of her moisturizing routine is Dieux Skin’s Instant Angel Moisturizer. She considers it "the perfect (for me) moisturizer," emphasizing its ability to be deeply nourishing without any greasy residue. Crucially, she notes that it has made her skin "stronger over time" and contains a peptide that aids in collagen production, aligning with her long-term focus on skin health and anti-aging benefits.

Retinoids are a non-negotiable in Palermino's regimen, a testament to her belief in consistency. She has used retinols for eight years, underscoring her commitment to this potent ingredient. Her preferred product is Shani Darden Skin Care’s Retinol Reform With 1% Encapsulated Retinol. This choice, combined with years of consistent use and diligent sun protection, led to the aforementioned compliment from a plastic surgeon on her "perfect texture," validating her long-term strategy.

For gentle, everyday exfoliation, Palermino relies on Sofie Pavitt Face’s Mandelic Acid Exfoliating & Clearing Serum. She highlights its gentle nature, making it suitable even for dry skin. Mandelic acid, a larger alpha hydroxy acid (AHA) molecule, penetrates the skin more slowly than glycolic acid, reducing the potential for irritation, which explains its appeal for daily use.

Her cleansing step involves Dieux Skin’s Baptism Gel Cleanser, which she hails as "the ultimate cleanser." Its gentle, foaming formula effectively removes daily makeup and sunscreen without stripping the skin, a critical factor in maintaining a healthy skin barrier.

Sun protection is paramount for Palermino. She has two go-to sunscreens: Ultra Violette’s Supreme Screen SPF 50 Facial Sunscreen Moisturizer and Primer and Beauty of Joseon’s Day Dew Sunscreen Lightweight SPF 50. She appreciates the Ultra Violette product for its moisturizing properties, beautiful finish, and its successful "Americanization" of the formula, making it an excellent primer under her concealer. The Beauty of Joseon sunscreen is a favorite for its eye-safe formula and dewy finish, with a nod to its original Korean formulation for its beloved texture. Her dual recommendations emphasize that finding the right sunscreen often involves personal preference in texture and finish, as long as it provides robust SPF.

Makeup and Finishing Touches

Palermino extends her focus on efficacy to her makeup choices. For concealing, she uses Ciele’s Conceal & Protect SPF 50+ Spot Concealer for Dark Spots. She values its high coverage combined with SPF 50, appreciating brands that integrate sun protection into makeup layers, while still recommending a dedicated sunscreen underneath.

For a natural flush, KJH.Brand’s Soft Smudge Lip & Cheek in "soft coral" is her go-to blush. She finds it to be the perfect counterpoint to her heavily moisturized and sun-protected skin, offering a slightly mattifying and blurring effect.

For more dramatic looks, Danessa Myricks Beauty’s Colorfix Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment is her preferred product. She praises its versatility and long-lasting nature, ideal for bold eye makeup or a classic cat eye.

Lip care and color are addressed with Eadem’s Le Chouchou Exfoliating + Softening Peptide Lip Balm, which she declares "the best lip balm" for its deep moisturizing qualities and stunning shades like "Guava Fresca." For a perfect lip tint, she uses Violette_Fr’s Lip Nectar Hydrating Lip Stain, calling it "perfection."

Finally, for lash enhancement, Talika’s Lipocils Mascara is her favorite. She values its lengthening and strengthening properties, attributing its effectiveness to a peptide that supports hair follicles. This choice again reflects her preference for products that offer both immediate cosmetic benefits and long-term improvements.

Charlotte Palermino’s lineup is a masterclass in discerning product selection, blending high-performance skincare with effective makeup, all while adhering to a philosophy rooted in consistency and scientific understanding. Her recommendations are not merely about product names but about the thoughtful integration of each step into a comprehensive, results-oriented routine.

Joyce de Lemos's Skincare and Beauty Essentials: A Blend of Simplicity and Performance

Joyce de Lemos, the cosmetic chemist behind Dieux, approaches her beauty routine with the precision and practical understanding derived from her professional background. Her selections prioritize ease of use, lasting performance, and formulations that genuinely contribute to skin and hair health, without succumbing to unnecessary complexity. Her lineup reflects a balance of innovative solutions and tried-and-true staples that simplify her daily regimen while delivering consistent results.

Streamlined Skincare and Sun Protection

De Lemos begins her routine with Dieux’s Ethereal Instant Makeup Removing Cleansing Oil. She appreciates its efficiency in dissolving a "full beat" of makeup at the end of a long day, leaving her skin supple and residue-free. This product addresses a practical need for quick, effective cleansing, especially after a busy day. Its ability to expedite the cleansing process underscores her preference for straightforward, high-performing solutions that fit into a demanding schedule.

For a subtle enhancement under her eyes, Kulfi’s Main Match Crease-Proof Long-Wear Hydrating Concealer is her choice for color correcting. She highlights its ideal thickness, which allows it to glide on smoothly without settling into fine lines, a common challenge with many concealers. This demonstrates her understanding of product texture and its interaction with the skin's natural contours.

A unique item in her lineup, reflecting a long-standing personal solution, is the Goldsangsa-Korean Exfoliating Towel Washcloth Mitts. As someone who experienced keratosis pilaris, these towels have been a staple since high school for effectively exfoliating dead skin on her body. This demonstrates a practical, body-care-focused approach, showing that her routine extends beyond facial skincare to address comprehensive skin health.

Sun protection is a critical, non-negotiable step for de Lemos. She relies on Ultra Violette’s Vibrant Screen SPF 50 Water Resistant Face and Body Sunscreen. She applies it daily, noting that it keeps her skin hydrated and dewy, and crucially, "doesn't pill under makeup." This speaks to the importance of a well-formulated sunscreen that can seamlessly integrate into a makeup routine, without compromising its protective qualities or the aesthetic of her overall look. Its "easy-to-use" nature and pleasing texture are key factors in her consistent application.

For her moisturizing step, Dieux’s Air Angel Collagen & Peptide Hydrating Gel Cream is her "perfect summer gel moisturizer baby." She values its lightweight yet effective hydration, noting that her skin remains hydrated all day without feeling heavy, even in high humidity. The cream’s clinical testing for 12-hour hydration and its seamless layering under makeup are key benefits, illustrating her preference for products that combine scientific validation with practical, real-world performance.

Makeup and Hair Styling for Effortless Looks

De Lemos shares a fondness for the same Violette_Fr Lip Nectar Hydrating Lip Stain as Palermino, but highlights a different aspect of its appeal: its "subtleness." Unlike many heavily saturated lip stains, this one offers a gentle hint of color that is "very wearable for everyday," providing a touch of "oomph" without being overly dramatic. This choice reflects a desire for understated elegance and versatility in her daily makeup.

For a radiant, natural glow, she turns to Jones Road Beauty’s Miracle Balm in "Au Naturel." This product consistently garners compliments, leaving a "perfect dewy blush look" that lasts all day, a significant benefit for her active schedule. Her appreciation for its long-lasting, natural finish aligns with a desire for effortless beauty that withstands the demands of her day.

Her choice for lash enhancement is a drugstore favorite: Maybelline’s The Falsies Surreal Extensions Mascara. As someone with "short lashes," she finds this mascara "does it all" by separating, lengthening, and volumizing. The affordability and accessibility of this product are also major advantages, demonstrating that effective beauty doesn't always necessitate high-end investments.

For special occasions or for maintaining a polished look, she incorporates Chillhouse’s Veil Drip press-on nails. With naturally thin nails, frequent gel manicures are not feasible. These press-ons offer a quick, stylish solution for meetings and photos, and she appreciates the brand’s regular release of "cutest designs." This highlights her practical approach to grooming and her ability to find creative alternatives that suit her needs.

De Lemos also addresses hair styling with practicality. Teleties’ Tortoise Large Flat Round Hair Clip solves a common discomfort: hair claws digging into the head in cars or airplanes. Its flat design and aesthetic appeal make it a functional yet stylish accessory. For her hair’s health, K18 Biomimetic Hairscience’s Leave-In Molecular Repair Hair Mask is essential for maintaining the strength of her blonde hair, which is not natural. This product underscores the importance of targeted treatments to counteract the effects of chemical processing. Finally, for sleek hairstyles, Tigi’s Bed Head Hair Wax Stick is her go-to for taming "stubborn baby hairs," especially for slick-back ponytails, proving its efficacy for long-lasting hold on "last days just before hair wash day."

Completing her personal care routine is Tamburins’ Chamo Perfume, which she discovered in Korea. Describing it as a "musky, soft 'what is that?!' fragrance," she highlights its addictive quality and its ability to evoke a sense of understated allure. This fragrance choice reflects a desire for a unique, personal scent that leaves a lasting impression.

Joyce de Lemos's product lineup is a testament to her informed and pragmatic approach to beauty. Each item is chosen for its proven performance, ease of integration into her daily life, and its ability to meet specific needs, showcasing a well-rounded and effective beauty strategy.

The Dieux Philosophy: Inclusivity, Transparency, and Sustainability

Beyond their product lines and personal recommendations, Charlotte Palermino and Joyce de Lemos have instilled a profound philosophy at the core of Dieux: a commitment to inclusivity, transparency, and sustainability. These values are not mere marketing buzzwords but deeply embedded principles that guide every aspect of the brand, from product development to consumer communication. This holistic approach sets Dieux apart in a competitive industry, fostering trust and a loyal community.

Building an Inclusive Beauty Community

Joyce de Lemos reflects on how her understanding of beauty has evolved over time, shifting from an earlier "obsession with beauty framed around beauty standards" to a profound realization of "how much inclusivity matters." This personal transformation is directly reflected in Dieux’s product development process. The brand is committed to testing all its formulations on "super diverse" skin tones and types. This goes beyond a superficial nod to diversity; it ensures that products are genuinely effective and well-tolerated across a broad spectrum of users.

Inclusivity at Dieux also extends to making every individual "feel seen." This involves not only representation in marketing and product testing but also in the broader conversation around beauty. By challenging outdated beauty standards and promoting a more expansive view of what is considered beautiful, Dieux aims to create a welcoming and affirming space for its community. This ethos resonates deeply with consumers who seek brands that genuinely reflect and cater to their diverse needs and experiences, fostering a sense of belonging and empowerment.

Championing Radical Transparency

Transparency is a cornerstone of the Dieux brand. In an industry often shrouded in proprietary secrets and vague ingredient lists, Dieux takes a bold stance by openly sharing information that many brands prefer to keep private. This commitment manifests in several key initiatives designed to educate and empower consumers.

One notable example is the brand's "Skin Bibles blog," a resource dedicated to demystifying skincare science. This blog serves as an educational platform, providing detailed, evidence-based information on ingredients, skin concerns, and product usage. It equips consumers with the knowledge needed to make informed decisions, rather than relying on marketing hype or anecdotal evidence.

Another innovative tool is the "Sun-Screener ingredient checker." This resource allows consumers to evaluate the efficacy and safety of sunscreen ingredients, further demonstrating Dieux's dedication to informed choices, particularly in a category as critical as sun protection. This level of detail empowers users to understand why certain ingredients are chosen and how they function.

Perhaps most remarkably, Dieux publishes comprehensive sustainability reports for each of its products. This practice is a significant departure from industry norms, where such information is often guarded. These reports detail the environmental impact of their products, from sourcing and manufacturing to packaging and disposal. By openly sharing this data, Dieux not only holds itself accountable but also encourages other brands to adopt similar levels of transparency. This commitment to radical transparency builds profound trust with consumers, who increasingly demand ethical and environmentally responsible practices from the brands they support. It signals that Dieux is a brand with nothing to hide, driven by integrity and a genuine desire to make a positive impact.

Prioritizing Sustainable Sourcing and Practices

Dieux's commitment to sustainability is woven into its operational fabric. The brand focuses on "sustainably sourced" ingredients, meaning they prioritize raw materials obtained in ways that minimize environmental impact and support ethical labor practices. This involves careful vetting of suppliers and a preference for ingredients that are renewable, biodegradable, and derived without causing harm to ecosystems.

Beyond ingredients, Dieux also considers the broader lifecycle of its products. While the source article does not delve into specific packaging details, the emphasis on sustainability reports suggests a comprehensive approach to reducing their ecological footprint. This often includes using recycled or recyclable materials, minimizing excess packaging, and exploring refillable options where feasible. By integrating sustainability into their business model, Dieux demonstrates a forward-thinking approach that recognizes the interconnectedness of beauty, health, and environmental responsibility. This commitment resonates with environmentally conscious consumers and positions Dieux as a leader in responsible brand practices within the beauty industry.

FAQ:

Q1: What is the main philosophy behind Dieux skincare? A1: The core philosophy of Dieux skincare, as articulated by its founders Charlotte Palermino and Joyce de Lemos, is rooted in science-backed efficacy, radical transparency, and inclusivity. They prioritize meticulously formulated products, validated by clinical studies, and are committed to educating consumers. They believe in challenging beauty myths, sharing sustainability reports for all products, and ensuring their offerings are suitable for diverse skin tones and types, making everyone feel seen and understood.

Q2: What is "comedogenicity," and why do the Dieux founders say we should stop believing the myths around it? A2: Comedogenicity refers to the tendency of an ingredient or product to clog pores and cause breakouts. Joyce de Lemos explains that the common understanding of comedogenicity is based on outdated and overly simplistic testing methods that involved applying 100% concentrations of single ingredients to rabbit ears. In actual product formulations, ingredients are used in much lower percentages and interact with other components, fundamentally changing their behavior. She advises against dismissing products solely based on a single ingredient's "comedogenic" label, urging consumers to consider the entire formulation's testing and their individual skin's response instead.

Q3: What do Palermino and de Lemos mean when they say "there is no such thing as nontoxic" in skincare? A3: Charlotte Palermino clarifies that the concept of "nontoxic" is misleading because, from a scientific perspective, "the dose makes the poison." This means that any substance, whether natural (like lavender) or synthetic (like oxybenzone), can be harmful if the dose is high enough, but harmless at safe, low concentrations. They advocate for understanding ingredients based on their safe usage levels and scientific data, rather than broad, undefined labels like "nontoxic" that often oversimplify complex chemical realities and can unnecessarily scare consumers away from effective ingredients.

Q4: What is the most important skincare advice from the Dieux founders? A4: The most crucial advice from the Dieux founders centers on consistency and knowing your skin. Joyce de Lemos emphasizes, "If it's not broken, don't fix it," advising against changing a routine that already works for your skin. Charlotte Palermino highlights that "being consistent matters more than any ingredient and more than any product." She stresses that products take time to show results, citing her eight years of consistent retinol use as proof. Both also underscore the non-negotiable importance of daily sun protection.

Q5: How does Dieux prioritize sustainability and transparency? A5: Dieux embeds sustainability and transparency into its core operations. They focus on using sustainably sourced ingredients and, uniquely, publish detailed sustainability reports for each product, detailing its environmental footprint. For transparency, they offer educational resources like their "Skin Bibles blog" and a "Sun-Screener ingredient checker," empowering consumers with scientific knowledge and honest product information. This commitment builds trust and promotes responsible practices within the beauty industry.

Q6: Are the Dieux founders' personal beauty routines entirely made up of their own brand's products? A6: No, while Charlotte Palermino and Joyce de Lemos certainly integrate Dieux products into their routines, they also openly share a variety of other beloved brands and products. Their personal lineups demonstrate a genuine commitment to efficacy and practical solutions, whether those come from their own brand, established beauty giants, or innovative smaller companies. This reflects their "no-B.S." approach, focusing on what genuinely works and delivers results.

Q7: What kinds of skin types do Dieux products cater to? A7: Dieux products are formulated with inclusivity at their heart. Joyce de Lemos states that they test their products on "super diverse" skin tones and types. This means their formulations are designed to be effective and gentle across a wide range of skin concerns and backgrounds, ensuring that a broad community of users can benefit from their products.