DJ Khaled and Rewind It 10: Mastering the Art of Confidence and Strategic Brand Partnerships

Table of Contents

1. Key Highlights:
2. Introduction:
3. The Organic Genesis of a Winning Partnership
4. Crafting Confidence: The Power of Personal Brand and Authentic Messaging
5. The Entrepreneurial Vision of Carolyn and Jeff Aronson: Building a Beauty Empire
6. Social Media’s Influence on Appearance and the Rise of Grooming Solutions
7. From Product to Philosophy: The Deeper Meaning of Grooming
8. The "Win-Win" Blueprint: Celebrity-Entrepreneurial Synergy
9. The Future of Men's Grooming: Beyond Basic Necessities
10. FAQ:

Key Highlights:

• Rewind It 10, a beard dye brand, has achieved significant market penetration and sales growth through an authentic celebrity partnership with music mogul DJ Khaled, leveraging his genuine use and endorsement of the product.
• The collaboration highlights the power of "win-win" entrepreneurial relationships, where personal connection and shared vision, exemplified by the involvement of Fat Joe and the Aronson family, drive commercial success and brand synergy.
• The brand effectively addresses consumer insecurities amplified by social media, positioning its product not merely as a cosmetic solution but as a tool for enhancing self-confidence and maintaining a polished, professional image, resonating deeply with a broad demographic.

Introduction:

In an increasingly visually-driven world, where personal appearance is meticulously scrutinized across digital platforms, the beauty industry faces both unprecedented challenges and vast opportunities. The ubiquitous presence of social media has brought every detail of our physical selves under an intense microscope, transforming minor insecurities into widespread anxieties. It is within this dynamic landscape that entrepreneurial visionaries identify fertile ground for innovation and growth. Rewind It 10, a brand specializing in beard dye, exemplifies this strategic foresight. By forging an authentic partnership with the music and entertainment icon DJ Khaled, the company has masterfully converted a common confidence concern—the appearance of graying or thinning beards—into a robust growth trajectory. This alliance not only empowers customers by bolstering their self-assurance but also strategically propels Rewind It 10's market standing and profitability. This article delves into the intricate layers of this successful collaboration, examining the elements that transform a simple product endorsement into a powerful narrative of self-care, confidence, and strategic business acumen.

The Organic Genesis of a Winning Partnership

The most impactful celebrity endorsements are often born from genuine affinity rather than mere transactional agreements. The collaboration between DJ Khaled and Rewind It 10 serves as a prime illustration of this principle. Prior to becoming an official spokesperson, Khaled was an authentic, consistent user of Rewind It 10 products, integrating them into his daily grooming ritual, particularly after a haircut. This authentic prior engagement provides a bedrock of credibility that typical endorsements often lack. Khaled's personal testimony, "I use this product every day — especially when I get a haircut," transcends the typical script, reflecting a lived experience with the product. He recounts a developmental phase where he was involved in testing the product, even receiving an early sample before the official retail launch. This level of intrinsic involvement suggests a deeper connection than a standard ambassador role; it positions him as an early adopter and a discerning consumer who truly believes in the product's efficacy.

Khaled's casual comparison of Rewind It 10 to a familiar, indispensable item like a favorite cereal or a preferred sneaker underscores its seamless integration into his routine. This analogy effectively communicates the product's reliability and its transition from a niche item to an essential part of one's personal care regimen. Such natural integration is invaluable for a brand, as it speaks to an effortless utility that resonates with potential customers seeking convenience and consistency.

Beyond the product itself, Khaled's commitment to Rewind It 10 is profoundly influenced by the caliber and connections of the individuals behind the brand. Launched in October 2023, Rewind It 10 is the brainchild of a formidable trio: beauty magnate Carolyn Aronson, her entrepreneurial husband Jeff Aronson, and Khaled’s long-standing confidant and fellow music mogul, Fat Joe. The personal relationship between Khaled and Fat Joe is particularly pivotal. Khaled describes Fat Joe as "my brother," a bond forged through years of mutual support and shared history in the music industry. This profound personal connection meant that when Fat Joe presented the opportunity to endorse a product Khaled already genuinely loved, it became an obvious decision. This familial dimension adds a layer of trust and loyalty that far surpasses typical business considerations, creating an unbreakable synergy.

Khaled's reverence for Carolyn and Jeff Aronson further solidifies the partnership's foundation. He unequivocally labels Carolyn as "the queen," acknowledging her monumental achievements in the hair care industry. Carolyn Aronson, a Puerto Rican-born entrepreneur, embarked on her journey from a hairstylist and salon owner to building a global beauty empire. Her flagship company, It's a 10 Haircare, established in 2005, became globally recognized for its Miracle Leave-In product and has since blossomed into a powerhouse generating half a billion dollars annually. This track record of success and her deep expertise in hair care lend immense credibility to Rewind It 10. Jeff Aronson, serving as CEO and president of It's a 10 since 2017, brings robust leadership experience from diverse sectors, including Titan Fighting Championships and Arco Property Management. His strategic acumen in scaling the brand alongside Carolyn's visionary leadership complements her creative genius.

Khaled articulates his philosophy of collaboration with a concise declaration: "What they've built is a winning team. And I believe winners should work with winners, and create more winners." This statement encapsulates the core ethos driving his involvement. It's not merely about product endorsement; it's about aligning with individuals who embody excellence and share a similar drive for success. This alignment of values and a shared pursuit of greatness create a potent force, evident in the immediate impact of Khaled's "Real Black" beard dye line. It has rapidly emerged as the top-selling product in Rewind's celebrity ambassador portfolio, surpassing even other high-profile endorsements such as Travis Kelce. This commercial triumph underscores that when authentic connections meet strategic business acumen, the result is often an unrivaled market advantage. The organic nature of Khaled's involvement, rooted in personal use and profound respect for the brand's architects, serves as a blueprint for high-impact celebrity partnerships.

Crafting Confidence: The Power of Personal Brand and Authentic Messaging

DJ Khaled's success extends far beyond his musical achievements; he has meticulously cultivated a formidable personal brand characterized by an unwavering sense of optimism, ambition, and, crucially, self-confidence. This persona, punctuated by his iconic catchphrases such as "We the Best" and "Another One," demonstrates an innate understanding of marketing principles long before the advent of social media. He intuitively grasped the power of short, memorable slogans in building a recognizable identity. For his "Real Black" beard dye, Khaled conceived the resonant slogan: "Why fight time when you can rewind time." This phrase is more than a mere marketing jingle; as Khaled describes it, "When I come up with something like that, it's not a slogan — it's from my heart and soul." This sentiment underscores the authenticity that underpins his brand messaging.

Khaled views Rewind It 10 not as a corrective measure against aging, but as an enhancement—a tool that "enhances the glow God gave us." This perspective reframes the act of dyeing one's beard from a reactive response to a sign of aging into a proactive choice for self-maintenance and personal presentation. He draws an analogy to the experience of getting a fresh haircut, where the barber, an artist in their own right, performs a transformation. For Khaled, grooming, music, fashion, and lifestyle are all interconnected forms of art, each contributing to a holistic expression of self. This holistic view elevates beard care from a functional necessity to an integral part of one's personal artistry and presentation.

The cornerstone of Khaled's appeal, and precisely what Rewind It 10 aims to convey, is his infectious self-confidence. He articulates this beautifully: "Confidence is beautiful. It's a divine power that tells you, 'Yo, you can do this,' and reminds you who you are. Once you build that confidence, it's only going to help you in everything you want to accomplish." This perspective shifts the narrative from a superficial focus on appearance to a deeper exploration of how external presentation can bolster internal fortitude. For Khaled, and indeed for countless individuals, looking good is not an end in itself but a crucial component of cultivating this inner confidence. It is about maintaining a standard of excellence, a concept he describes as "upkeeping the blessings God gave us."

Khaled expands on this philosophy with a compelling metaphor: "We're talking about beards and looks, but I see it deeper than that. God made us beautiful either way — haircut or no haircut — but it's like having a beautiful house and not trimming the grass, watering the plants, or taking care of the mango tree. You've got to upkeep it. Same with the beard and the hair — that's the best way to break it down." This analogy is particularly potent because it grounds the concept of grooming in a universally understood idea: stewardship. Just as one maintains a beautiful home to preserve its value and aesthetic, so too should one maintain their personal appearance. This framing elevates the act of using a beard dye from a purely cosmetic concern to a form of self-respect and diligent self-care. It suggests that neglecting one's appearance is akin to neglecting valuable assets—a perspective that resonates deeply with an audience striving for excellence and success.

By aligning with DJ Khaled, Rewind It 10 has acquired more than just a famous face; it has gained a powerful voice that champions self-assurance and responsible self-presentation. His message transcends the product itself, tapping into a fundamental human desire for confidence and control over one's image. In an era where perceived flaws are magnified by social media, a brand that offers not just a solution, but a philosophy of self-empowerment, stands poised for profound impact.

The Entrepreneurial Vision of Carolyn and Jeff Aronson: Building a Beauty Empire

The success of Rewind It 10 is inextricably linked to the formidable entrepreneurial prowess of Carolyn and Jeff Aronson, the masterminds behind It's a 10 Haircare. Their journey embodies a powerful narrative of vision, persistence, and strategic expansion within the highly competitive beauty industry. Carolyn Aronson, originally a hairstylist and salon owner, leveraged her intimate understanding of consumer needs and professional salon demands to build a global brand. This ground-up approach provided her with invaluable insights into product development and market positioning, distinguishing her from many corporate-led beauty initiatives.

Founded in 2005, It's a 10 Haircare quickly rose to prominence, largely on the back of its iconic Miracle Leave-In product. This flagship item became a staple in salons and homes worldwide, lauded for its multi-benefit properties. Carolyn's ability to identify a gap in the market for high-performance, all-in-one solutions was revolutionary. Her success was not merely a matter of creating a good product but of building a brand that consistently delivered on its promises, fostering a loyal customer base. Over nearly two decades, It's a 10 has scaled remarkably, transforming into a $500 million-a-year enterprise. This impressive growth is a testament to Carolyn's unwavering commitment to quality, innovative product development, and astute marketing strategies.

Jeff Aronson's integration into It's a 10 in 2017 as CEO and President marked a significant turning point in the company's trajectory. While Carolyn provided the creative vision and product expertise, Jeff brought a wealth of strategic leadership and business acumen. His prior experience, which included roles in diverse sectors such as Titan Fighting Championships and Arco Property Management, equipped him with a broad perspective on scaling businesses, optimizing operations, and navigating complex market dynamics. This complementary skill set allowed It's a 10 to evolve from a burgeoning brand into a meticulously managed corporate entity, capable of sustained growth and global reach. Jeff's leadership has been instrumental in institutionalizing processes, expanding distribution channels, and solidifying the brand's market position, effectively translating Carolyn's creative genius into a robust business framework.

The synergy between Carolyn and Jeff is a cornerstone of their entrepreneurial success. Carolyn’s deep understanding of the beauty landscape, combined with Jeff’s strategic operational expertise, creates a powerful leadership dynamic. Their decision to launch Rewind It 10 represents a calculated diversification, leveraging their existing infrastructure and expertise in hair care to tap into an adjacent market segment—men’s grooming, specifically beard care. This expansion is a natural progression, capitalizing on the increasing demand for specialized male grooming products and the growing acceptance of cosmetic enhancements for men.

The Aronsons’ ability to attract and collaborate with influential figures like DJ Khaled and Fat Joe speaks volumes about their reputation and the perceived value of their ventures. Their track record of building a half-billion-dollar company provides undeniable credibility, making them attractive partners for high-profile celebrities. This symbiotic relationship, where the Aronsons bring the product and business infrastructure, and their celebrity partners bring unparalleled reach and authentic endorsement, creates a powerful formula for market domination. Their entrepreneurial journey highlights that sustained success in the beauty industry requires not just innovative products, but also strategic leadership, adaptable business models, and the capacity to forge impactful collaborations.

Social Media’s Influence on Appearance and the Rise of Grooming Solutions

The advent and pervasive influence of social media platforms have fundamentally altered perceptions of personal appearance, amplifying insecurities and simultaneously creating unprecedented opportunities for the beauty and grooming industry. Before the digital age, self-consciousness about appearance was largely confined to immediate social circles—family, friends, and colleagues. A "bad hair day" or a developing bald spot might be noticed by a few, but its impact was contained. Today, however, every aspect of one's appearance is potentially broadcast to a global audience, subjected to instant scrutiny and comparison.

This constant public display has significantly heightened awareness of perceived flaws. What might have been a minor concern, like a single grey hair in a beard, can now feel like a glaring imperfection when captured in high-definition photos or videos shared across networks. The curated, often idealized images presented by influencers and peers on platforms like Instagram, TikTok, and Facebook set impossibly high standards, fostering a culture of perpetual self-assessment and comparison. This phenomenon, often referred to as "appearance anxiety," has become a significant psychological burden for many.

However, where there are problems, entrepreneurial solutions often emerge. The heightened visibility and subsequent anxiety around appearance have inadvertently fueled a booming market for grooming and cosmetic products. Consumers, both men and women, are increasingly investing in solutions that help them maintain a desired image, manage the signs of aging, or simply enhance their natural features. For men, this has translated into a surge in demand for specialized grooming products, moving beyond basic shaving creams to encompass beard oils, styling balms, and, crucially, beard dyes.

Brands like Rewind It 10 are directly capitalizing on this heightened awareness. They are not merely selling a product; they are selling a solution to a contemporary problem—the visible effects of time on one's appearance, magnified by the unforgiving lens of social media. The specific targeting of beard dye speaks to a demographic that values a well-maintained, youthful, or consistently colored beard as a significant component of their overall aesthetic. This isn't just about covering gray; it's about projecting an image of vitality, professionalism, and self-care in a public forum.

The success of Rewind It 10’s partnership with DJ Khaled is particularly potent in this context. Khaled’s public persona epitomizes a meticulous approach to personal presentation, a "glow" that is consistently maintained. By aligning with him, the brand taps into a cultural zeitgeist where looking good is intertwined with feeling confident and projecting success. His message of "upkeeping the blessings God gave us" resonates with a broader audience seeking practical ways to manage their appearance and combat the pressures of digital scrutiny.

Furthermore, the rise of e-commerce, facilitated by social media, allows brands to reach consumers directly, bypassing traditional retail channels. This direct-to-consumer (DTC) model enables personalized marketing, targeted advertising, and rapid product dissemination, making it easier for niche products like beard dyes to find their market. Social media platforms also provide an ideal stage for celebrity endorsements, allowing brands to showcase their products through authentic content created by influencers who truly use and believe in them. This digital ecosystem fosters a dynamic where consumer anxieties drive demand, and innovative brands, leveraging strategic marketing and authentic partnerships, provide the solutions. The result is a vibrant, evolving beauty and grooming market continually adapting to the shifting sands of public perception and digital influence.

From Product to Philosophy: The Deeper Meaning of Grooming

The narrative surrounding Rewind It 10 and DJ Khaled transcends the simple transaction of a cosmetic product. It delves into a profound philosophy about self-care, confidence, and the holistic integration of appearance into one's overall well-being. Khaled's consistent articulation of this deeper meaning is a significant factor in the partnership's resonance. He views grooming not as an act of vanity, but as a form of "upkeep" – a responsibility to nurture the "blessings God gave us." This perspective reframes the entire concept of personal presentation.

Consider the common societal view of cosmetic products: often seen as superficial or even frivolous. Yet, Khaled powerfully challenges this notion by linking grooming to a sense of duty and stewardship. His analogy of a beautiful house that requires constant care – trimming the grass, watering plants, nurturing a mango tree – is particularly effective. It grounds the abstract idea of personal appearance in a tangible, relatable context. Just as a homeowner meticulously maintains their property to preserve its beauty and value, individuals, he suggests, should similarly tend to their physical self. This elevates the act of using a beard dye from a simple aesthetic choice to a deliberate act of self-respect and careful maintenance of one's natural assets.

This philosophy holds particular weight in a society that increasingly values presentation, whether in professional settings, social interactions, or, as previously discussed, on digital platforms. A well-groomed appearance can convey discipline, attention to detail, and a commitment to excellence. It's not merely about looking young or fashionable; it's about projecting an image of being put-together, capable, and in control. For many, this outward presentation directly correlates with an internal feeling of confidence. When one feels good about how they look, it often translates into greater assertiveness, improved social interactions, and enhanced professional performance.

Khaled articulates this link between appearance and confidence explicitly: "Confidence is beautiful. It's a divine power that tells you, 'Yo, you can do this,' and reminds you who you are. Once you build that confidence, it's only going to help you in everything you want to accomplish." This statement positions Rewind It 10 as more than just a cosmetic fix; it becomes an enabler of self-belief. By offering a product that helps individuals feel more secure about their appearance, the brand inadvertently contributes to their broader personal and professional success. This aligns with a growing trend in the wellness industry, where physical care is increasingly integrated with mental and emotional well-being.

Moreover, Khaled's emphasis on authenticity—that his slogans come "from my heart and soul"—reinforces this philosophical approach. He isn't simply reading a script; he genuinely believes in the product's ability to enhance one's natural "glow." This sincerity is crucial for building trust with consumers, who are increasingly wary of inauthentic endorsements. By positioning grooming as an act of self-love and responsible stewardship, Rewind It 10 and DJ Khaled tap into a deeper human desire for self-improvement and holistic well-being, transforming a product into a component of a larger life philosophy. This strategic narrative allows the brand to resonate with consumers on a more profound level, fostering loyalty that extends beyond superficial aesthetic concerns.

The "Win-Win" Blueprint: Celebrity-Entrepreneurial Synergy

The collaboration between DJ Khaled and Rewind It 10 provides a compelling blueprint for a "win-win" partnership, where the interests of the celebrity endorser and the brand are profoundly aligned, leading to mutual benefit and heightened market impact. This model moves beyond transactional endorsements, fostering a symbiotic relationship built on shared values, genuine product affinity, and complementary strengths.

For Rewind It 10, the "win" is multifaceted. Foremost is the undeniable boost in brand visibility and credibility that comes with associating with a global icon like DJ Khaled. His vast social media following, cultural influence, and reputation for success immediately place Rewind It 10 in front of millions of potential customers. More importantly, Khaled's prior use of the product lends an authenticity that money alone cannot buy. Consumers are increasingly discerning and can spot inauthentic endorsements. Khaled's genuine testimony – "I use this product every day" – mitigates skepticism and builds trust, convincing potential buyers that the product is truly effective and worth investing in. His personal narrative transforms a generic cosmetic item into a trusted part of a successful individual's routine.

Furthermore, Khaled brings a distinct marketing genius to the table. His knack for catchy slogans, like "Why fight time when you can rewind time," provides Rewind It 10 with memorable, shareable taglines that resonate with his fanbase and beyond. His infectious self-confidence and "Major Key" philosophy perfectly align with the brand's implicit promise of enhancing self-assurance. This congruence between brand message and endorser persona creates a powerful, unified narrative that is far more impactful than a simple celebrity photo op. The immediate commercial success of his "Real Black" beard dye as the top-seller in Rewind's celebrity line underscores the tangible financial gains for the brand.

For DJ Khaled, the "win" is equally substantial, extending beyond mere financial compensation. Partnering with a legitimate, successful beauty empire like the one built by Carolyn and Jeff Aronson adds another layer of credibility and diversification to his own burgeoning entrepreneurial portfolio. Khaled explicitly states his philosophy: "winners should work with winners, and create more winners." This partnership allows him to embody this philosophy, aligning with seasoned entrepreneurs who have a proven track record of building and scaling successful businesses. This enhances his reputation not just as a music mogul, but as a shrewd businessman with an eye for quality investments and strategic alliances.

The personal connection through Fat Joe is also a significant "win" for Khaled. It allows him to engage in a lucrative venture with a close friend and trusted confidant, reinforcing the loyalty and brotherhood that are central to his public image. This deep personal rapport ensures a smoother, more collaborative partnership, free from the typical frictions that can arise in purely commercial relationships. Moreover, by promoting a product he genuinely uses and believes in, Khaled maintains his authenticity and avoids the perception of being a mere sell-out. This preserves his personal brand integrity, which is paramount for a celebrity whose influence hinges on relatability and genuine connection with his audience.

In essence, the Rewind It 10 and DJ Khaled partnership exemplifies a modern entrepreneurial synergy. The brand gains unparalleled market access, authentic endorsement, and a powerful narrative from a global icon. Khaled, in turn, expands his business interests, aligns with a reputable "winning team," and leverages his influence for a product he genuinely believes in, thereby enhancing his personal brand and entrepreneurial standing. This symbiotic relationship creates a virtuous cycle of success, proving that when trust, authenticity, and shared vision converge, the results are exponentially greater than the sum of individual parts.

The Future of Men's Grooming: Beyond Basic Necessities

The success of Rewind It 10, propelled by its strategic alliance with DJ Khaled, is indicative of a profound shift in the men's grooming market. Historically, men's grooming was largely confined to basic necessities: shaving cream, deodorant, and perhaps a rudimentary shampoo. However, the landscape has evolved dramatically, driven by changing societal attitudes, increased disposable income, and the pervasive influence of digital media. The future of men's grooming is poised for exponential growth, moving far beyond mere utility to embrace sophisticated, specialized, and even personalized solutions.

One key trend is the increasing acceptance and desire for aesthetic enhancement among men. The stigma associated with men using cosmetic or "beauty" products is rapidly eroding. Instead, attention to personal appearance is increasingly viewed as a sign of professionalism, confidence, and self-respect. This cultural shift allows for the proliferation of products previously deemed "feminine," such as concealers, anti-aging creams, and, significantly, hair and beard dyes. Brands are no longer hesitant to market these products directly to men, using language and imagery that resonates with masculine ideals of strength, vitality, and success.

The rise of the "beard culture" in recent years has been a significant catalyst for this evolution. Beards have transitioned from a niche style to a mainstream fashion statement, symbolizing everything from rugged masculinity to sophisticated urbanity. With this trend comes a need for dedicated maintenance. A well-groomed beard requires specific care, including oils, balms, and, for many, solutions to manage graying or uneven color. Rewind It 10 directly addresses this need, positioning itself as an essential tool for maintaining the "best" version of one's beard. As beards continue to be a prominent feature in men's fashion, the market for products supporting their care will only expand.

Personalization and customization are also set to define the future of men's grooming. Consumers are moving away from one-size-fits-all solutions, seeking products tailored to their specific skin type, hair texture, age, and lifestyle. This could manifest in subscription services for custom-blended products, AI-driven recommendations based on individual needs, or even at-home genetic testing to inform product choices. Brands that can offer bespoke solutions will gain a significant competitive edge.

Furthermore, the integration of technology will play a crucial role. Smart grooming devices, augmented reality tools for virtual try-ons, and direct-to-consumer digital platforms will become more commonplace. E-commerce platforms, already vital, will become even more sophisticated, offering seamless shopping experiences and leveraging data to anticipate consumer needs. Social media will continue to be a primary driver of trends and product discovery, with micro-influencers and authentic user-generated content gaining even more sway.

Finally, the emphasis on holistic well-being, as championed by DJ Khaled, will continue to shape product development. Grooming will be increasingly positioned as part of a broader self-care routine that encompasses mental health, physical fitness, and mindful living. Products that offer not just cosmetic benefits but also contribute to a sense of confidence, relaxation, or self-empowerment will resonate more deeply with consumers.

The success of Rewind It 10 and its strategic celebrity partnership is not an isolated incident but a clear indicator of a robust and evolving market. As men increasingly prioritize their appearance and well-being, the grooming industry will continue to innovate, offering sophisticated, personalized, and confidence-boosting solutions that go far beyond the basic necessities of yesteryear. This represents a significant opportunity for entrepreneurs who can identify emerging needs and craft compelling narratives around their products.

FAQ:

Q1: What is Rewind It 10, and what makes its partnership with DJ Khaled unique?

A1: Rewind It 10 is a beard dye brand launched by beauty moguls Carolyn and Jeff Aronson, along with music mogul Fat Joe. Its partnership with DJ Khaled is unique because Khaled was already a genuine, consistent user of the product before becoming an endorser. This authentic prior experience lends immense credibility to his endorsement, transforming it from a typical celebrity advertisement into a powerful personal testimony. Khaled's deep respect for the brand's founders, coupled with his personal connection to Fat Joe, further solidifies the organic nature of the collaboration, making it a "win-win" for both parties.

Q2: How did DJ Khaled's personal brand contribute to Rewind It 10's success?

A2: DJ Khaled's personal brand is built on powerful themes of self-confidence, success, and positive affirmation. His iconic catchphrases and infectious optimism align perfectly with Rewind It 10's aim to boost customer self-assurance. Khaled articulated the product's benefit not just as covering gray, but as "enhancing the glow God gave us" and a form of "upkeep" for one's blessings, akin to maintaining a beautiful house. This philosophy resonates deeply with consumers, positioning the product as a tool for overall self-care and confidence, rather than just a cosmetic item. His authenticity and consistent messaging directly contributed to the "Real Black" beard dye becoming a bestseller.

Q3: Who are Carolyn and Jeff Aronson, and what is their role in Rewind It 10?

A3: Carolyn and Jeff Aronson are highly successful entrepreneurs in the beauty industry. Carolyn Aronson founded It's a 10 Haircare in 2005, a global brand known for its Miracle Leave-In product, which has grown into a $500 million-a-year powerhouse. Jeff Aronson serves as the CEO and President of It's a 10, bringing extensive leadership and business scaling experience. They are the co-founders of Rewind It 10, leveraging their expertise and established infrastructure in hair care to expand into the men's grooming market. Their proven track record and business acumen were key factors in attracting high-profile partners like DJ Khaled and Fat Joe.

Q4: How does social media influence the demand for products like Rewind It 10?

A4: Social media platforms have significantly amplified the scrutiny of personal appearance, leading to heightened self-consciousness and a greater desire for grooming solutions. Every detail of one's appearance is visible online, leading many to seek ways to maintain an ideal image. This constant public exposure fuels demand for products that can help manage signs of aging or enhance features. Rewind It 10 directly addresses this by offering a solution for beard care that helps individuals project a confident, well-maintained image, which is increasingly important in a visually-driven digital world.

Q5: What is the deeper philosophy behind using a product like Rewind It 10, according to DJ Khaled?

A5: For DJ Khaled, using Rewind It 10 goes beyond mere aesthetics; it's part of a deeper philosophy of self-care and stewardship. He views it as "upkeeping the blessings God gave us," comparing it to meticulously maintaining a beautiful home. This analogy suggests that tending to one's appearance is an act of responsibility and self-respect, contributing to overall well-being. Khaled links looking good directly to feeling confident, asserting that confidence is a "divine power" that empowers individuals in all aspects of life. This perspective elevates the product from a simple dye to a component of a holistic approach to self-improvement and personal empowerment.