Pelegrims Launches First Physical Store in Canterbury: A New Chapter in Sustainable Skincare

Table of Contents

  1. Key Highlights:
  2. Introduction
  3. The Origins of Pelegrims
  4. Sustainable Ingredients: The Heart of Pelegrims' Products
  5. A Strategic Location: The New Store in Canterbury
  6. Future Plans: Expanding Beyond Retail
  7. The Revitalization of Canterbury's Retail Scene
  8. The Impact of Sustainable Skincare on Consumer Choices
  9. Conclusion: A Promising Future for Pelegrims
  10. FAQ

Key Highlights:

  • Local Roots: Pelegrims, a skincare brand utilizing vineyard grape extracts from Westwell Wine Estates, has opened its inaugural store in Canterbury, England.
  • Sustainable Practices: The brand emphasizes sustainability by repurposing leftover grape materials to create its product line, which includes facial oils and hand cleansers.
  • Community Engagement: The store is part of a broader revitalization effort in Canterbury's city center, alongside other new retail openings.

Introduction

In a world where sustainability and locality increasingly dictate consumer choices, Pelegrims, a skincare brand born from the fusion of friendship and a passion for quality, has made a significant move by opening its first physical store in the heart of Canterbury. Established by Jerome Moisan and Alex Verier, the brand draws inspiration from the region's rich viticultural heritage and the historic Pilgrims' Way, which runs above the vineyards from which they source their unique ingredients. This article delves into the philosophy behind Pelegrims, its innovative product offerings, and the impact of its new retail presence on both the local community and the skincare market.

The Origins of Pelegrims

Pelegrims emerged from the collaborative vision of two friends with complementary expertise: Jerome Moisan, a former sommelier, and Alex Verier, who previously directed operations at the renowned Margate-based skincare company, Haeckels. Their shared commitment to quality and sustainability led them to explore the untapped potential of vineyard grape extracts. By utilizing byproducts from Pinot Noir and Ortega grapes sourced from Westwell Wine Estates in Charing, they have developed a range of skincare products that not only nourish the skin but also champion environmental responsibility.

The name "Pelegrims" itself is a nod to the historical Pilgrims' Way, a path that has guided wanderers for centuries. This connection to local heritage is reflected in the brand's ethos, embodying the journey of exploration and self-care that the founders aim to promote through their products.

Sustainable Ingredients: The Heart of Pelegrims' Products

Pelegrims' commitment to sustainability is evident in its choice of ingredients. The brand focuses on grape extracts, harnessing the natural properties found in the skins and seeds of leftover grapes from the wine production process. This practice not only reduces waste but also enhances the skincare benefits of their products.

The Product Line

The Pelegrims product line includes a variety of items designed to cater to different skincare needs:

  • Facial Oil: Enriched with antioxidants from grape extracts, this oil helps to hydrate and rejuvenate the skin, providing a radiant complexion.
  • Facial Balm: A nourishing balm that locks in moisture and protects the skin barrier, ideal for use in harsher climates.
  • Hand Cleanser: Formulated with gentle, natural ingredients, this cleanser effectively removes impurities without stripping the skin of its natural oils.
  • Hand Pomade: A luxurious treatment for dry hands, this pomade conditions and softens while providing a protective layer.

By prioritizing natural, locally sourced ingredients, Pelegrims sets itself apart in a crowded skincare market, appealing to consumers seeking both efficacy and ethical practices.

A Strategic Location: The New Store in Canterbury

The opening of Pelegrims' first boutique in Canterbury marks a pivotal moment for the brand. Located on St Margarets Street, adjacent to popular retailers like Superdry and Hotel Chocolat, the store is strategically positioned to attract both locals and tourists.

Community Integration

In a statement, co-founder Alex Verier expressed the significance of launching the store in Canterbury, saying, "When we launched the brand in 2021, we always imagined our first store would be in Canterbury." The founders envision the store not only as a retail space but also as a community hub where customers can engage with the brand and learn about the benefits of sustainable skincare.

Moreover, the store's location creates a convenient 20-mile triangle connecting the Westwell vineyard, their production lab in Folkestone, and the retail outlet in Canterbury. This proximity fosters a strong relationship between the brand and its suppliers, further enhancing their commitment to local sustainability.

Future Plans: Expanding Beyond Retail

Looking ahead, Pelegrims has exciting plans to expand its offerings beyond skincare products. Starting in September, the brand will introduce Treatment Rooms within the store, providing customers with facials and massages, thereby enhancing the overall customer experience. This move not only diversifies their service portfolio but also aligns with the growing trend of experiential retail, where consumers seek more than just products—they desire memorable experiences.

The Revitalization of Canterbury's Retail Scene

Pelegrims is part of a broader trend of revitalization occurring in Canterbury’s city center. The arrival of new businesses, including clothing retailer Urban Outfitters and the restaurant Miss Millie’s, highlights a renewed interest in the area as a shopping and dining destination. This influx of new establishments not only boosts the local economy but also enhances the cultural landscape, making Canterbury an attractive place for both residents and visitors.

The Role of Local Businesses

Local businesses like Pelegrims play a crucial role in this revitalization process. By prioritizing local sourcing and sustainability, they not only contribute to the economy but also foster a sense of community identity. Consumers increasingly gravitate toward brands that reflect their values, and Pelegrims' commitment to environmental responsibility resonates with a growing demographic seeking to support ethical businesses.

The Impact of Sustainable Skincare on Consumer Choices

As consumers become more conscientious about their purchasing decisions, the demand for sustainable skincare products continues to rise. Brands like Pelegrims that leverage local resources and environmentally friendly practices are well-positioned to capture this market.

Trends in Sustainable Skincare

The trend towards sustainability in skincare is not merely a passing fad; it reflects a fundamental shift in consumer behavior. Research indicates that consumers are more willing to pay a premium for products that are eco-friendly and ethically produced. In this context, Pelegrims' model of utilizing grape byproducts not only addresses waste but also appeals to consumers' desire for transparency and responsibility in their skincare choices.

Conclusion: A Promising Future for Pelegrims

Pelegrims' inaugural store opening in Canterbury marks a significant milestone for the brand as it continues to grow and innovate. By combining local heritage with sustainable practices, Pelegrims stands poised to make a lasting impact in the skincare industry. As the brand prepares to expand its offerings and engage with the local community, it embodies the spirit of modern entrepreneurship—one that values sustainability, quality, and connection.

FAQ

What is Pelegrims? Pelegrims is a skincare brand that utilizes grape extracts from Westwell Wine Estates to create sustainable skincare products.

Where is Pelegrims' first store located? The first Pelegrims store is located on St Margarets Street in Canterbury, England.

What types of products does Pelegrims offer? Pelegrims offers a range of skincare products, including facial oils, facial balms, hand cleansers, and hand pomades.

Are the ingredients used in Pelegrims' products sustainable? Yes, Pelegrims focuses on sustainability by repurposing leftover grape materials from the wine production process in their products.

What future plans does Pelegrims have for its store? Pelegrims plans to open Treatment Rooms in September, offering facials and massages to enhance the customer experience.