Rosalía and Calvin Klein’s Euphoria Elixirs: How Three Vanilla-Driven Scents Tie Music, Memory, and Style Together

Key Highlights
Introduction
A Trilogy Built on Vanilla: The Three Elixirs Explained
Why Vanilla? The Olfactory Logic Behind a Common Thread
The Campaign as Multisensory Storytelling
How Fragrance Mirrors Music: Structure, Memory, and Mood
Celebrity Fragrances: From Mass-Market to Lifestyle Narrative
The Photographer's Role: Carlijn Jacobs and the Language of Image
Acting, Risk, and the Neck Brace: Rosalía on Euphoria
Desert Video, Invisible Partners, and Visual Iconography
Touring with Intention: Scents as Pre-show Rituals
How to Pick Among the Three Elixirs: Practical Guidance
The Science of Scent and Memory: Why Rosalía’s Comparison Resonates
Market Positioning, Pricing, and Availability
Cultural Implications: Language, Identity, and Global Reach
The Broader Scent Economy: Trends Reflected in Euphoria Elixirs
Cross-Market Examples: When Artists Extend Their Creative Universes
The Role of Performance Constraints: Neck Braces and Creative Growth
Practical Buying Guide: Testing, Storing, and Caring for Perfume
Rosalía’s Creative Arc: From Flamenco Roots to Global Brand Voice
What the Campaign Signals for Calvin Klein
The Intersection of Commerce and Creativity: Risks and Rewards
Measuring Success Beyond Sales: Cultural Impact and Memory
Final Thoughts on Scent as Extension of Self
FAQ

Key Highlights

Rosalía fronts Calvin Klein’s Euphoria Elixirs campaign, a trio of vanilla-forward fragrances—Solar (mango-vanilla with golden orchid), Magnetic (musky and sweet), and Bold (toasted, woody, smoky)—presented with color-coded visuals and soundtracked by her own song.
The collaboration links scent and song as parallel tools for emotional recall and personal expression; Rosalía treats fragrance like wardrobe choices—an extension of daily mood and stagecraft.
The campaign amplifies a broader trend: artists leveraging fragrance to deepen their creative narratives while brands use sensory storytelling—color, photography, music—to position perfumes as lifestyle statements.

Introduction

Rosalía has built a public identity on transformation. She reimagined flamenco in El Mal Querer, pushed reggaeton textures in Motomami, and expanded into orchestral ambition on Lux. Now she applies that restless inventiveness to scent—becoming the face of Calvin Klein’s new Euphoria Elixirs. The collaboration presents three intense, vanilla-inspired fragrances captured in a campaign that pairs color, motion, and her own music to create a compact universe for each scent.

Beyond the celebrity tie-in, this release highlights a deeper cultural dynamic: scent and sound both act as immediate gates to memory and mood. Rosalía speaks about daily reinvention, choosing fragrances like looks, and using olfactory cues to shift or reflect a state of mind. Her participation in the campaign, combined with an acting cameo on HBO’s Euphoria and the looming Lux World Tour, positions her as an artist who moves fluidly between mediums—using scent to extend the same storytelling she composes in music and film.

This piece examines the Euphoria Elixirs themselves, the creative and marketing decisions behind the campaign, and the ways in which fragrance functions as a form of performative identity for artists and consumers alike.

A Trilogy Built on Vanilla: The Three Elixirs Explained

Calvin Klein’s Euphoria Elixirs are introduced as a concentrated set of vanilla-oriented fragrances that diverge by texture and tone. Rosalía describes them as three distinct “universes” captured by photographer Carlijn Jacobs: Solar (golden and joyful), Magnetic (pink and sensual), and Bold (purple and smoky). Each bottle is meant to manifest a feeling as much as a scent profile.

Solar Elixir: Rosalía characterizes this variant as mango-vanilla with golden orchid. Ingredients like mango introduce a sunny, juicy top that contrasts with the creamy warmth of vanilla. Golden orchid suggests a floral sweetness whereas mango brightens the initial impression, producing an aromatic transport that feels “joyful.”
Magnetic Elixir: Identified by a pink bottle, this version leans musky and sweet. Musky base notes attach to skin in a way that emphasizes intimacy; paired with sweeter accords, the result often reads as soft, approachable, and slightly addicting—an elixir for close encounters.
Bold Elixir: The purple bottle houses the most intense blend in Rosalía’s description. “Toasted,” “woody,” and “smoky” characterizations indicate a fragrance built around deeper, drier notes—think roasted accords, cedar or oud textures, and an element of charred resin. This is the scent that will linger on clothes and in memory, asserting presence.

The unifying ingredient—vanilla—functions as a common thread. In perfumery, vanilla serves both as a sweetening agent and as a stabilizer; it smooths more volatile top notes and amplifies gourmand characteristics. By positioning vanilla at the core, the three elixirs can diverge while remaining cohesive as a trilogy.

The campaign pairs each scent with a color backdrop and movement captured by Jacobs, while Rosalía’s song “Dios Es un Stalker” scores the visuals—melding audio, visual, and olfactory cues into a single sensory proposition.

Why Vanilla? The Olfactory Logic Behind a Common Thread

Vanilla is among the most versatile and commercially durable fragrance bases. It has culinary and nostalgic connotations, reading as gourmand to many wearers. Yet vanilla can be built in multiple directions: bright and sugary, resinous and spicy, or toasted and smoky. Those permutations allow a perfumer to position vanilla in ways that suit different identities.

From a technical perspective, vanilla’s vanillin molecule provides sweetness and warmth but also anchors volatile ingredients. When a scent is described as an “elixir,” the implication is concentration and longevity—qualities vanilla supports. For the consumer, vanilla translates as comfort, sensuality, or indulgence depending on accompanying notes.

Rosalía’s choice to center three variations on vanilla reflects an understanding of scent as a palette: the same base can be mixed to create divergent emotional textures, just as a musical motif can be reharmonized across songs.

The Campaign as Multisensory Storytelling

Campaigns for fragrance must do what the bottle cannot: convey smell visually and narratively. Calvin Klein’s approach with Euphoria Elixirs uses three core tactics.

Color-coded worlds. Each scent is paired with a dominant color—yellow (Solar), pink (Magnetic), and purple (Bold). Color psychology influences perceived fragrance character; bright yellow suggests warmth and optimism, pink leans toward romance and softness, and purple implies richness and mystery.
Movement and mood. Photographed by Carlijn Jacobs, the imagery prioritizes motion and emotional expression. Rosalía emphasized Jacobs’s speed and ability to capture “movement, color, the emotion” that corresponds to each elixir. Movement implies living fragrance—something that evolves as you do.
Soundtrack. Using Rosalía’s own song ties the campaign to her musical identity. It creates a loop where her voice contextualizes the scent and the scent reciprocally colors her music. This integration is a powerful brand tool: fans of Rosalía receive an extension of her aesthetic; perfume shoppers receive a curated cultural cue.

The combination positions the fragrances as lifestyle accessories rather than mere products.

How Fragrance Mirrors Music: Structure, Memory, and Mood

Rosalía draws an explicit parallel between perfume and song. Both unfold in phases, both can trigger memories instantly, and both are tools for crafting identity. That comparison maps onto perfumery in precise ways.

Temporal structure: Perfumes have top, heart, and base notes. Music has an opening theme, development, and resolution. A song’s first beat can hook you the same way citrus or aldehydic top notes do. The heart develops character—strings, harmonies, midnotes—while the base provides lingering atmosphere.
Memory encoding: Olfactory signals travel through the olfactory bulb to limbic structures that mediate emotion and memory. Music follows a parallel pathway: sound engages emotional centers and encodes context. Rosalía’s analogy to Anaïs Nin’s line—“We write to taste life twice”—underscores the double recall function: a song or a scent can return you to a moment with uncanny speed.
Performance as curation: On stage, an artist curates an entire sensory field. Costume, lighting, set design, and even scent (implicitly or explicitly) shape audience experience. Rosalía’s insistence that she chooses a fragrance to “lift” or to make herself “feel more sensual” is part of that wider stagecraft—scent is a tool of mood management as essential as wardrobe.

These parallels are not metaphors alone; they inform practical decisions. A performer chooses an opening song that announces tone, and she chooses a scent that supports the same emotional arc.

Celebrity Fragrances: From Mass-Market to Lifestyle Narrative

Celebrity fragrances are hardly new. For decades, artists from Elizabeth Taylor to Beyoncé to Ariana Grande have lent their names to perfumes. Historically, such launches were primarily commercial—star power sold bottles in large quantities. Contemporary iterations are more nuanced. Brands now seek creative symbiosis, asking artists to embody and even help shape the olfactory identity.

Rosalía’s Calvin Klein project illustrates a strategic shift. Rather than a celebrity merely endorsing a scent, she collaborates in a way that aligns with her artistry—music, visual identity, and touring plans. Calvin Klein leverages her creative persona, while she gains a sensory medium to extend her narrative. This mutual benefit is typical of modern partnerships, where cultural cachet and product storytelling coexist.

Real-world parallels:

Beyoncé’s Heat franchise used staging and imagery to position the scent as performance-ready glamour.
Ariana Grande’s candy-floral scents mirrored her pop persona and heavily targeted a younger demographic.
Lady Gaga’s Fame and Rihanna’s Reb’l Fleur both built identities around boldness and sensuality.

Rosalía’s campaign occupies a slightly different niche. It foregrounds artistic reinvention and emotional nuance, positioning fragrance alongside music as a daily tool rather than a one-off celebrity label.

The Photographer's Role: Carlijn Jacobs and the Language of Image

Photographer Carlijn Jacobs anchors the campaign aesthetic. Rosalía praised Jacobs for her speed and capacity to “capture the spirit” of each elixir quickly and effectively. In image-driven industries like fashion and fragrance, the photographer becomes a translator—rendering the intangible qualities of scent into visual metaphors.

Jacobs’s photographs use color blocking and motion to signal each elixir’s character: a golden glow for Solar, pink intimacy for Magnetic, and moody depth for Bold. Those visual cues do more than advertise; they instruct potential buyers on how to read the product. Viewers associate the color with mood, the model’s movement with emotional range, and the soundtrack with the personality tied to the fragrance.

This approach follows a broader advertising logic: when viewers cannot smell through images, campaign elements—model, color, posture, and music—create the perception of scent.

Acting, Risk, and the Neck Brace: Rosalía on Euphoria

Rosalía’s participation in the upcoming season of HBO’s Euphoria adds another layer to the campaign. She described acting as a process of staying fluid and making herself available to someone else’s vision. Her willingness to be “in service” to Sam Levinson’s project signals a professional flexibility that mirrors her musical experimentation.

The trailer includes brief flashes—Rosalía dancing while wearing a beaded or crystal neck brace. She described the experience of having to perform with the brace as initially annoying and then instructive: learning to accept and even love the constraint. That anecdote reveals an artist’s method: constraints become catalysts for new work.

The crossover from music to screen is a well-trod one. Musicians often translate stage presence into on-camera discipline, but Rosalía’s intent to submerge herself in a director’s world—rather than commandeer it—demonstrates a mature artistic stance. This adaptability makes her a more compelling collaborator for brands seeking authenticity.

Desert Video, Invisible Partners, and Visual Iconography

The video for “Sauvignon Blanc,” shot by Noah P. Dillon, places Rosalía in a desert landscape, romantically paired with an invisible partner. The visuals play with absence and presence: the human body interacting with imagined or non-visible forces. Desert shoots bring their own aesthetic freight—wide horizons, raw textures, and an elemental quality that contrasts with the polished intimacy of fragrance ads.

Rosalía’s penchant for ending videos “with some dirt or crazy sparkles and paint” signals a commitment to textural richness in her visuals. That tactile approach reinforces why she sees fragrance as a comparable artistic medium: both require layering, detail, and a willingness to get physically involved with the work.

Noah P. Dillon’s continued collaboration on Lux artwork binds the album’s aesthetic to its singles, videos, and now the larger campaign cycle. That visual continuity is a strategic way to anchor a multi-season creative era.

Touring with Intention: Scents as Pre-show Rituals

Rosalía is preparing for an ambitious Lux World Tour. She describes meticulous daily preparation—selecting looks and fragrances that match the energy she wishes to project. For performers, rituals are essential; they calibrate the body and mindset for performance. Fragrance can be a ritual’s final brushstroke.

Fragrances function as pre-show cues. An artist can choose a scent as a psychological marker: a particular elixir for high-energy nights, another for more introspective sets. Those choices have practical resonance. Applied consistently, a fragrance becomes associative: the scent worn before every performance can later evoke that experience whenever encountered.

Touring also pressures an artist physically and emotionally. Rosalía’s emphasis on discipline, attention to detail, and sensory calibration speaks to the work behind the spectacle. The fragrance becomes part of a toolkit for endurance and identity maintenance during long runs on the road.

How to Pick Among the Three Elixirs: Practical Guidance

Calvin Klein’s Euphoria Elixirs are designed to be distinct but complementary. Choosing among them—or rotating them—depends on occasion, mood, and body chemistry.

Solar (mango-vanilla, golden orchid): Choose Solar for daytime events, outdoor gatherings, or moments when you want to project warmth and optimism. Mango’s brightness and golden orchid’s floral lift make this suitable for spring and summer, or whenever the wearer wants a cheerful aura.
Magnetic (musky, sweet): Magnetic fits intimate settings or evenings when you desire approachability with a sensual undertone. Musky bases hug the skin, creating a private trail that invites closeness.
Bold (toasted, woody, smoky): Bold is a statement scent for cooler weather, night events, or situations demanding presence. Woody and smoky accents render it suitable for fashion-forward environments and formal events where longevity and projection matter.

Application tips:

Pulse points—wrists, base of throat, behind ears—allow body warmth to amplify notes.
Avoid rubbing wrists together; that crushes top notes and can alter the intended opening.
Layering: Start with a light unscented moisturizer if your skin is very dry; some perfumes cling better to hydrated skin. To avoid note crowding, don’t layer strong scented body lotions unless they are neutral.
Test on skin, not paper: Chemistry alters the way notes bloom. Try a fragrance over several hours before buying.
Rotation: Treat fragrances like wardrobe pieces. Daily rotation supports Rosalía’s ethos of expressing who you are on that day.

The Science of Scent and Memory: Why Rosalía’s Comparison Resonates

Sensory science confirms the deep ties between scent and memory. Olfactory signals bypass the thalamus—other senses’ relay—and route directly to the limbic system, which manages emotions and memory consolidation. As a result, smell often elicits the most vivid and emotional recollections.

Music activates overlapping circuits, including those involved in reward, emotion, and autobiographical memory. A melody or chord progression can instantly conjure the context in which it was first heard.

Rosalía’s use of fragrance as a method to “taste life twice” is more than poetic. It’s a practical acknowledgment that both song and scent produce durable emotional imprints. Those imprints can be harnessed deliberately: artists use scent to anchor phases of their creative life; listeners use song to re-enter emotional states.

The campaign’s integration—visuals plus song plus scent—aims to create layered memory triggers so that encountering any one element (a color, a lyric, a smell) can summon the larger narrative.

Market Positioning, Pricing, and Availability

The Euphoria Elixirs launched on calvinklein.com and at retailers worldwide. Pricing indicated in promotional placements shows bottles available at approximately $79—positioning them in the competitive accessible-luxury segment where many mid-tier designer fragrances sit. That pricing aligns with Calvin Klein’s brand strategy: recognizable design language, aspirational styling, and broad distribution.

Positioning a product as an “elixir” suggests a slightly premium formulation and an emphasis on intensity; the campaign’s imagery and Rosalía’s association further elevate perception beyond a standard mass-market release. Availability through high-profile retail partners and online channels supports broad reach while the celebrity tie provides cultural cachet.

Timing is strategic: the fragrance release coincides with Rosalía’s broader creative cycle—new music, a world tour, and an acting cameo—maximizing cross-platform visibility. The inclusion of her track in the campaign strengthens consumer association between her creative output and the product.

Cultural Implications: Language, Identity, and Global Reach

Rosalía’s trajectory—from Spanish-language flamenco reinterpretations to global pop and orchestral experimentation—speaks to the porous nature of contemporary cultural exchange. Her participation in a major Calvin Klein campaign reflects the brand’s interest in artists who embody transnational appeal.

This collaboration amplifies two contemporary trends. First, brands increasingly engage artists as cultural curators rather than mere faces. Second, artists use commercial platforms to disseminate their aesthetic across mediums. For Rosalía—who performs in multiple languages and adopts styles from varied traditions—the fragrance campaign is another channel for storytelling.

There is also symbolic weight in a Spanish artist fronting a major American fashion house’s campaign. It reflects how global music markets value crossover artists who can translate local authenticity into global narratives without erasing origin stories.

The Broader Scent Economy: Trends Reflected in Euphoria Elixirs

The fragrance market has evolved beyond monolithic celebrity endorsements. Consumers now seek narratives, sustainability cues, and sensory specificity. Brands respond with:

Collections that offer variations on a core concept (as Euphoria Elixirs do with vanilla).
Campaigns that fuse music, visuals, and lifestyle to create immersive narratives.
Partnerships that allow artists to shape the aesthetic, not just sell it.

The trilogy model—three related scents—mirrors product strategies in fashion and music where collections and EPs function as linked explorations. For consumers, it offers choice without dilution: the same creative axis with different expressions.

Cross-Market Examples: When Artists Extend Their Creative Universes

Other artists have followed comparable strategies:

Beyoncé’s fragrance collaborations have extended her performance aesthetic into personal fragrance, aligning scent, stage persona, and product messaging.
Rihanna’s early fragrance endeavors evolved into a broader board of business ventures, turning scent launches into sustained commercial platforms.
Artists like Pharrell Williams and Tom Ford (the latter a fashion designer who became a brand of fragrance) have treated scent development as an artistic medium, collaborating with master perfumers to create signature olfactory identities.

These examples show the commercial and creative potential of fragrance when approached as an extension of personal brand rather than a one-off endorsement.

The Role of Performance Constraints: Neck Braces and Creative Growth

Rosalía’s anecdote about wearing a crystal neck brace during filming for Euphoria reveals how physical constraints can prompt artistic adaptation. Pain or discomfort can force performers to recalibrate movement vocabulary and emotional registers. The process of learning to “love it and live with it” speaks to an artist’s capacity to transmute limitation into a new expressive resource.

Historically, constraints—be they physical, technical, or conceptual—often lead to innovation. In creative disciplines, forced simplification or restriction can crystallize a more focused aesthetic. Rosalía’s reaction to the neck brace illustrates that dynamic: initial irritation gives way to discovery.

Practical Buying Guide: Testing, Storing, and Caring for Perfume

For readers considering the Euphoria Elixirs, practical notes will help make an informed decision.

Testing:

Allow scents to breathe on the skin for at least two to three hours.
Test at different times of day if possible; skin chemistry fluctuates.
Avoid layering multiple testers at once; cleanse the wrist with unscented soap between samples.

Storing:

Keep bottles away from direct sunlight and heat, which can degrade fragrant compounds.
Store in cool, dry places—original boxes provide extra protection.
Avoid storing perfumes in bathrooms; humidity can accelerate degradation.

Usage:

Less is often more. Apply to pulse points and adjust for environment.
For longevity without overpowering, spritz hairbrush with fragrance and comb through hair or mist clothing lightly—avoid spraying directly on delicate fabrics.
Reapply as needed; small decants can be handy for travel.

Sustainability:

If packaging is important to you, check brand claims about refillability, recyclable packaging, or ingredient sourcing. Many brands now provide transparency on these dimensions.

Rosalía’s Creative Arc: From Flamenco Roots to Global Brand Voice

Rosalía’s career arc reveals an artist who repeatedly revises her language—sonically and visually. She made a name by modernizing flamenco forms, then embraced international pop and reggaeton energies, then expanded into orchestral territory with Lux. Fragrance becomes another domain for that restlessness.

Her statement about not being wedded to a single signature scent aligns with the contemporary ethos of fluid identity. Where previous generations might adopt one enduring perfume, Rosalía treats scent like wardrobe rotation: a daily choice reflecting mood. That practice is both personal and performative.

For fans and consumers, this dynamic offers a model for self-expression: identity is not static but composed of choices across mediums—clothing, music, visual presentation, and scent.

What the Campaign Signals for Calvin Klein

Calvin Klein has a long history of aligning itself with cultural figures who encapsulate a certain urban intimacy and aspirational minimalism. Recruiting Rosalía signals several brand ambitions:

Cultural relevance: Aligning with a boundary-pushing global artist signals Calvin Klein’s intent to remain culturally present across markets.
Sensory storytelling: The campaign’s integration of music and image underscores a move toward holistic lifestyle narratives.
Youthful expansion: Rosalía’s audience leans younger and global; the collaboration helps the brand reach demographics invested in cross-platform identities.

By centering artistic credibility rather than mere fame, Calvin Klein positions Euphoria Elixirs as more than transactional products—they are artifacts in a broader cultural moment.

The Intersection of Commerce and Creativity: Risks and Rewards

Artist-brand collaborations always balance authenticity and commodification. The reward is reaching new audiences and funding creative projects; the risk is perceived sellout or dilution of artistic integrity. Rosalía’s careful framing—viewing fragrance as another expressive container and participating actively in the campaign’s aesthetic—mitigates those risks.

Successful partnerships allow artists to translate their artistic vision onto a product without compromising the integrity that made them appealing in the first place. From Rosalía’s comments, this collaboration appears dialogic: she respects the vision of collaborators like Jacobs and Sam Levinson while contributing her sensibility.

Measuring Success Beyond Sales: Cultural Impact and Memory

A fragrance’s success is often measured by sales, but cultural resonance is a less tangible metric. Will Euphoria Elixirs become a reference point in Rosalía’s creative era? Will the campaign images or the scent itself evoke a particular moment for fans years from now? Those outcomes depend on how well the product integrates into daily life and how deeply the sensory cues lodge in memory.

The ultimate test is associative: if hearing “Dios Es un Stalker” later conjures a specific aroma for someone, the campaign accomplishes its goal of multisensory imprinting. If images of the campaign become identifiable shorthand for a period in Rosalía’s career, it will have secured its cultural footprint.

Final Thoughts on Scent as Extension of Self

Fragrance occupies an intimate space between private affect and public signaling. It can be a comfort, a weapon, or a costume. Rosalía’s approach—choosing scents like looks and treating fragrance as a small ritual—underscores an active conception of identity. She models how artists and consumers can use scent deliberately to shape experience.

Calvin Klein’s Euphoria Elixirs capitalize on this logic by offering three distinct ways to express vanilla’s range. The campaign’s success will likely rest on how convincingly the brand and the artist translate sensory experience across visual and auditory channels. Early signs—color-coded imagery, Rosalía’s musical tie-ins, and the artist’s own framing—suggest a coherent narrative rather than a transactional partnership.

As fragrance and music continue to intertwine, this campaign offers a case study in cross-medium storytelling: a trilogy of elixirs that asks users to choose not just a scent, but a particular version of themselves for the day.

FAQ

Q: What are the Euphoria Elixirs and how do they differ? A: Euphoria Elixirs are a trio of vanilla-centered fragrances from Calvin Klein, each with a distinct character. Solar leans toward mango-vanilla and golden orchid for a bright, joyful profile. Magnetic emphasizes musk and sweetness for a sensual, intimate trail. Bold foregrounds toasted, woody, and smoky accords for a deeper, more assertive presence.

Q: Where can I buy them and how much do they cost? A: The elixirs are available at calvinklein.com and retailers worldwide. Promotional listings show pricing around $79; availability and prices may vary by retailer and region.

Q: Are these fragrances concentrated like parfum or lighter like eau de parfum? A: The campaign describes them as “elixirs,” implying intensity and longevity. For exact concentration (eau de parfum versus extrait), check product descriptions on retailer pages or Calvin Klein’s official site.

Q: How should I choose among the three? A: Choose based on occasion and mood. Solar suits daytime and outdoors; Magnetic fits close settings and romantic evenings; Bold works for statement-making nights and cooler weather. Test all three on skin to see how they interact with your body chemistry before committing.

Q: Will Rosalía be involved in developing the scents or just the campaign? A: Rosalía has spoken about the campaign’s creative process and about how each elixir resonated with her, suggesting a collaborative alignment. The public statements emphasize her role as the campaign’s face and creative partner in translating mood and aesthetics.

Q: Does the campaign use Rosalía’s music? A: Yes. The campaign visuals are soundtracked to her song “Dios Es un Stalker,” linking the fragrances directly to her musical output.

Q: How does scent interact with memory and music? A: Scent and music both access emotional memory via neural pathways that encode context and affect. Smells travel directly to limbic regions associated with memory; music engages overlapping circuits. Both can instantly trigger vivid recollection of moments tied to their initial encounter.

Q: Is the campaign tied to Rosalía’s other projects? A: The fragrance launch aligns with Rosalía’s ongoing creative cycle—she released the album Lux in November, is preparing a Lux World Tour starting March 16 in Lyon, and will appear in HBO’s Euphoria in its upcoming season. The timing amplifies cross-platform visibility.

Q: Can I layer these fragrances with other products? A: Lightly. For best results, avoid layering multiple strong scents simultaneously. Use a neutral, unscented moisturizer if your skin is dry, and test how the scent develops over several hours.

Q: What should I look for when testing a fragrance? A: Test on skin, allow it to evolve for two to three hours, and avoid rubbing the sample. Try at different times and wear for a while to see how top, heart, and base notes unfold. Purchase only after you’re comfortable with how it behaves on your skin.

Q: Why did Calvin Klein choose Rosalía? A: Rosalía’s creative versatility, global audience, and commitment to evolving aesthetics align with a brand seeking cultural relevance and narrative depth. Her ability to bridge musical, visual, and performance realms makes her a compelling partner for a campaign that relies on multisensory storytelling.

Q: Will the fragrances be sustainable or refillable? A: Product packaging and sustainability details vary; consult Calvin Klein’s official product pages for specific information on refill options, recyclable materials, or ingredient sourcing.

Q: How long do these fragrances last? A: Longevity depends on concentration, application, and individual skin chemistry. Because the products are marketed as “elixirs,” they are expected to have strong longevity, but testing on skin will provide the most accurate expectation.

Q: Can a fragrance really change how I feel? A: Yes. Fragrances can influence mood through associative memory and immediate sensory input. Choosing a scent intentionally—like Rosalía does—functions as a quick psychological cue to adopt a mood or persona for the moment.

Q: Where can I see the campaign visuals? A: The campaign images photographed by Carlijn Jacobs are available through Calvin Klein’s channels and through major fashion and lifestyle outlets covering the launch. Search for campaign releases or visit Calvin Klein’s official website and social platforms for full visuals.