Teaology hiring Marketing Coordinator in Montreal to drive North American retail and e‑commerce expansion

Key Highlights
Introduction
Teaology’s positioning: product technology, sustainability credentials and market promise
The role decoded: responsibilities, day-to-day tasks and cross-functional scope
Why this blend of retail and e‑commerce matters for North America
Candidate profile: skills, experience and the bilingual advantage
Measuring success: KPIs and early wins the Marketing Coordinator should target
Trade marketing in pharmacies: tactics that convert
E‑commerce mechanics: optimizing Shopify, Klaviyo and online merchandising
PR, influencers and community: translating product science into authentic narratives
Logistics and cross-border coordination: managing production and timelines with Italy
Hiring timeline, workplace model and compensation signals
How to prepare a competitive application: practical advice for candidates
The role’s career implications and how it fits broader beauty-marketing trajectories
Potential challenges and how to navigate them
What this hire signals about Teaology’s North American ambitions
How employers and peers will measure impact after hire
FAQ

Key Highlights

Teaology, an Italian B Corp clean-beauty brand using patented Tea Infusion Skincare®, is recruiting a Marketing Coordinator based in Montreal to lead retail (pharmacy) and online growth across North America.
The role blends trade marketing, e‑commerce, project management, PR and customer experience; bilingual French/English skills, 2–3 years’ marketing experience, and proficiency with Shopify, Klaviyo and Office 365 are required.

Introduction

Teaology’s North American expansion just reached a decisive hiring phase. The brand seeks a Marketing Coordinator to run operational marketing across pharmacy retail and digital channels from Montreal. This role is strategic: it translates global product positioning into local retail activations, digital merchandising, PR and customer-facing experiences. Candidates will join a certified B Corp with a patented formulation approach—Tea Infusion Skincare®—and a commitment to responsible, high-performance skincare. The posting reveals not only the tasks and qualifications required, but also the company’s priorities and the practical challenges of launching a clean-beauty brand at scale across distinct channels. For marketers aiming to build a career in beauty, this position offers a chance to apply trade-marketing savvy, e‑commerce execution and cross-border coordination within a compact but international team.

Teaology’s positioning: product technology, sustainability credentials and market promise

Teaology’s core differentiator is technical and narrative at once. The brand replaces water in its formulas with organic tea infusions and protects that difference with a patented Tea Infusion Skincare® technology. The messaging is specific: antioxidant-rich tea infusions deliver measurable skin benefits while supporting a sensory experience. That formulation claim pairs naturally with two commercially potent signals.

First, the B Corp certification. Earning B Corp status requires meeting verified standards for social and environmental performance, governance, and transparency. For consumers and retail buyers alike, B Corp functions as a trust mark beyond the generic “clean” label. In negotiations with pharmacy chains and at the point of sale, B Corp status helps position Teaology as a brand with quantifiable commitments rather than marketing-only promises.

Second, the brand’s Italian origin and design cues. European provenance plays well in beauty retail; it suggests formulation heritage, design sensibility and a premium positioning. When combined with clean-beauty credentials and a patented ingredient-replacement story, Teaology arrives at a market-ready narrative: efficacy plus responsibility.

Those attributes matter to the candidate because the Marketing Coordinator will carry them into retail presentations, digital product pages, sampling programs and influencer briefs. Every activation must preserve the brand promise while converting shoppers to buyers.

The role decoded: responsibilities, day-to-day tasks and cross-functional scope

The posting lays out a broad remit. Rather than a narrowly defined tactical job, this Marketing Coordinator is a fulcrum between agencies, suppliers, retail partners and the head office in Italy. Responsibilities can be grouped by function.

Marketing & trade marketing

Plan and execute retail promotions and in-store activations across pharmacy networks.
Co-create marketing calendars for launches and promotions.
Build visual assets and point-of-sale materials, then coordinate production and delivery.
Track promotion performance and analyze contribution to sales.

Project management & production

Author creative and production briefs for agencies.
Obtain quotes, manage mockups and oversee production workflows with suppliers.
Monitor marketing budgets and timelines to ensure campaigns launch on schedule.

E-commerce & digital

Liaise with the web agency on site updates and technical issues.
Create and upload product pages on Shopify and optimize merchandising.
Monitor online sales, conversion rates, AOV and profitability.
Implement and analyze email flows and campaigns (Klaviyo mentioned as a required tool).

Operations & logistics

Forecast promotional product needs and ensure timely replenishment.
Coordinate with Italian production for shipments and delivery schedules.
Maintain a promotional calendar aligned with retail partners’ promotional cycles.
Process occasional B2B orders.

PR & influencer relations

Contribute to press materials and support influencer outreach.
Help manage gifting, seeding and campaign tracking.

Customer experience & community management

Respond to online customer inquiries and manage social media communities.
Ensure consistent, high-quality customer experience across channels.

The breadth implies a fast-paced, multitasking role. One day could involve writing a Shopify product description, the next handling a supplier revision for an in-store display and reconciling budget burn in a campaign dashboard. The coordinator must pair creative sensitivity with operational rigor.

Why this blend of retail and e‑commerce matters for North America

Pharmacy retail and e‑commerce require distinct but complementary skill sets. Pharmacy networks in Canada and the U.S. are complex ecosystems with category buyers, regional managers and established promotional calendars. Success in that channel depends on trade terms, effective point-of-sale execution, sampling programs, and partnerships with in-store staff. Pharmacy shoppers may rely on pharmacists and store associates for recommendations, making education and in-store storytelling essential.

E‑commerce demands a different muscle: SEO-optimized product pages, conversion-rate optimization, email lifecycle programs and merchandising that mirrors the retail funnel. Data-driven testing, merchandising rules, and lifecycle automation (welcome series, browse abandonment, replenishment reminders) can materially improve customer LTV.

For a growing brand, gaining traction simultaneously in pharmacies and online creates a virtuous cycle. Visibility in pharmacies builds trust and broadens reach; online channels capture direct customer data and higher-margin sales. The coordinator’s job is to ensure both channels amplify each other. A cohesive promotional calendar, aligned messaging and shared KPIs create coherence across touchpoints.

Real-world example: A clean-beauty brand launches a new antioxidant serum. In pharmacy, the activation runs with shelf talkers, pharmacist sample packs and a two-week launch discount. Online, the brand coordinates a featured hero banner, optimized product page with educational video and an email launch series. Tracking shows pharmacy lifts are strongest in regions where store associates received product training, while online conversion spikes when the product page includes a clinical results section and user testimonials. The Marketing Coordinator’s role is to orchestrate both sides—and iterate based on performance.

Candidate profile: skills, experience and the bilingual advantage

Teaology requests a specific combination of skills and experience. A university degree in marketing or a related field is requested, alongside two to three years’ experience—preferably in the beauty industry. That timeframe suggests Teaology seeks someone who has mastered entry-level marketing tasks and is now ready for an operational leadership role on a small team.

Key hard skills listed:

Shopify: product creation, page updates, basic merchandising.
Klaviyo: email automation, segmentation and basic campaign analytics.
Office 365: spreadsheets, presentations, collaborative workflows.
Canva: visual asset creation for online and in-store needs.

Project management and budget-tracking experience are essential. Coordinating print production, managing art approvals, and reconciling invoices require meticulous documentation and timeline control.

Soft skills and attributes:

Strong organizational ability and attention to detail.
Aesthetic sensitivity—ability to ensure that visual assets align with brand identity.
Autonomy and resourcefulness—the capacity to move projects forward without heavy oversight.
Ability to prioritize and multitask across concurrent campaigns.

Bilingual French/English proficiency is an operational necessity in Montreal and for daily collaboration with anglophone partners. It also opens opportunities with French-speaking pharmacies and agencies in Quebec and across the country. For PR and social community management, bilingual fluency allows cohesive messaging across both languages, avoiding duplication and maintaining brand tone.

Experience in pharmacy retail is an asset rather than a hard requirement. Candidates who have worked with pharmacy buyers, executed shelf layouts, or managed distributor relationships will bring less ramp-up time.

Measuring success: KPIs and early wins the Marketing Coordinator should target

Defining success in the first 6–12 months clarifies priorities and performance expectations. Key performance indicators fall into retail, digital and operational buckets.

Retail KPIs:

Distribution growth: number of new pharmacy accounts and shelf placements.
Sell-through rate during promotional periods compared to baseline.
Activation execution rate: percentage of stores receiving and deploying POS materials on schedule.
Incremental sales lift during activations.

Digital KPIs:

Online revenue growth and profitability by channel.
Conversion rate improvements on Shopify product pages.
Average order value (AOV) lifts from bundling or cross-sell merchandising.
Email performance: open rates, click-through rates, and revenue per recipient from Klaviyo campaigns.
Customer acquisition cost (CAC) and return on ad spend (ROAS) for paid channels (if applicable).

Operational KPIs:

On-time delivery rate for promotional materials and stock.
Accuracy of forecast versus actual promotional volume needs.
Average time to resolve customer inquiries and community response rate.

Early wins might include:

A successful launch in a regional pharmacy chain with measurable sell-through exceeding forecast.
A 15–30% uplift in online conversion following product-page optimization and a targeted Klaviyo flow.
Clean, on-budget execution of a seasonal promotional calendar with zero stockouts in key channels.
Positive press pickups and influencer posts aligned with a product launch, tracked back to site traffic and purchases.

The role will require regular reporting—both granular (campaign-level) and strategic (trend analysis)—to inform merchandising decisions and marketing investment.

Trade marketing in pharmacies: tactics that convert

Pharmacy trade marketing is detail-driven. Buyers evaluate SKUs based on category fit, margins, forecast accuracy and promotional support. Execution matters at the shelf and in customer-facing communication.

Tactics that work:

Clearly displayed shelf-edge labels and category education panels that highlight the Tea Infusion Skincare® technology and B Corp credential.
Sample packs for pharmacists and store staff: equipping them with trial sachets or miniatures fosters organic recommendations.
Targeted in-store demos or pharmacist trainings tied to key promotions to deepen product knowledge and drive conversion.
Time-limited promotional pricing tied to strong merchandising: buy-one-get-one, bundle discounts, or free samples with purchase.
Regional pilots: testing display formats in a subset of stores to validate merchandising before national rollout.
Collateral for checkout and registers: small takeaways that summarize benefits and CTA for online purchases (bridging retail to e-commerce).

Execution risk is high when coordination fails—late deliveries, inconsistent displays, or untrained staff can erode both conversions and brand perception. The Marketing Coordinator’s project management skills and supplier oversight are essential to minimize those risks.

E‑commerce mechanics: optimizing Shopify, Klaviyo and online merchandising

Shopify is the central hub for direct-to-consumer operations. Success on that platform requires a combination of content quality, UX, and lifecycle marketing.

Product pages

Feature benefits-first headlines: translate Teaology’s technical claims into shopper-focused language (e.g., "Antioxidant-rich tea infusions to restore radiance").
Include clear ingredient callouts and the Tea Infusion Skincare® explanation with visual icons for quick scanning.
Add social proof: reviews, clinical results or before/after imagery.
Prioritize mobile layout and load speed: many shoppers arrive via mobile channels.

Merchandising and site structure

Implement category-level merchandising rules: hero placements for new launches, seasonal bundles and best-seller lists.
Use cross-sell modules on the cart page to lift AOV.
Run A/B tests for hero banners and call-to-action copy to measure conversion impact.

Email and lifecycle automation (Klaviyo)

Welcome series: introduce the brand story, B Corp status and best sellers with progressive incentives.
Abandoned cart and browse abandonment flows with urgency or scarcity cues.
Post-purchase sequences that drive reviews, repurchase reminders and replenishment prompts.
Segmented campaigns for lapsed customers and VIPs based on purchase frequency and LTV.

Analytics and attribution

Set up UTM tagging and robust analytics to attribute sales to specific promotions and influencer posts.
Track on-site behavior: product detail page views, add-to-cart rates, and checkout abandonment.
Connect Klaviyo revenue tracking back to the Shopify customer profile to measure email-driven LTV.

Operational items

Ensure inventory sync between Shopify and the ERP to avoid oversells during promotional spikes.
Plan promo inventory and fulfillment capacity in coordination with logistics and production timelines from Italy.

A marketing coordinator who can operate within Shopify and Klaviyo, and read the data these tools produce, becomes a multiplier for the brand’s direct-to-consumer performance.

PR, influencers and community: translating product science into authentic narratives

Clean-beauty brands succeed when technical claims translate into relatable stories. Teaology’s patented formulation and B Corp status provide strong hooks for press and influencers. But execution determines impact.

Press relations

Press kits should include:
- Clear science explainers around Tea Infusion Skincare® with translations for technical and consumer audiences.
- Clinical or lab data that supports claims.
- High-resolution imagery and packaging details.
- Brand credentials: B Corp certification overview, sustainability practices, and sourcing stories.
Target appropriate outlets: beauty trade press, lifestyle titles, and pharmacy-trade publications to reach category buyers.
Leverage regional press in Quebec through bilingual materials and French-speaking spokespeople to reach local consumers.

Influencer strategy

Mix macro placements for broad awareness with micro-influencers for trust and niche audiences.
For pharmacy launches, prioritize influencers with audiences likely to shop in those channels—e.g., local lifestyle creators and beauty professionals.
Use gifting strategically: seed campaigns where influencers receive product plus educational briefs highlighting clinical and brand credentials.
Track performance with affiliate codes or UTM links to measure conversion and refine partner selection.

Community management

Treat the social channels as customer-service and education platforms. Prompt response times and consistent tone are essential.
Encourage user-generated content through product challenges and review programs, but set clear policies for disclosures.
Use community feedback to inform product FAQ updates and site copy improvements.

Real-world parallel: A skincare brand with a strong sustainability story coordinated a press launch timed with a major pharmacy promotional week, supported by targeted micro-influencer seeding. The immediate result was a measurable traffic surge to its Shopify store and a sustained uplift in category searches in participating stores. This kind of cross-channel orchestration is within reach when PR, influencers and trade marketing align around a shared calendar.

Logistics and cross-border coordination: managing production and timelines with Italy

Teaology’s production resides in Italy. That introduces lead-time and import complexities.

Key operational priorities:

Forecast promotional needs well in advance: promotional PaCS, testers, and POS materials must be included in production runs and freight planning.
Build buffer time into promotional calendars to accommodate customs delays and shipping contingencies.
Maintain clear SKUs for promo versus retail pack sizes to avoid fulfillment issues.
Coordinate with logistics partners to optimize costs and ensure regional distribution centers can process B2B orders.

The Marketing Coordinator will liaise regularly with Italy to confirm production schedules and validate mockups. Cultural fluency in communicating expectations and timelines, as well as the ability to reconcile European and North American retail practices, will be essential.

Example scenario: A promotional display is scheduled to arrive for a national pharmacy week. Production in Italy hits a three-week delay. The Marketing Coordinator must quickly evaluate options: expedite shipping with higher freight cost, substitute an alternate display from local suppliers, or negotiate an extension with the retailer. Each option has trade-offs for margins, brand presentation and relationship with the retail partner.

Hiring timeline, workplace model and compensation signals

Teaology’s posting specifies practical employment terms. The role is based in Montreal (Villeray), with a hybrid schedule—on-site Monday through Thursday and remote on Fridays. That cadence supports hands-on work with local agencies, suppliers and the team while allowing one day for concentrated remote work.

Workweek and compensation

Full-time role at 40 hours per week.
Salary described as competitive; no specific range provided in the posting.
Additional benefits: annual product allowance and a hybrid work environment.

Start date and application deadline

Candidates should be ready to enter May–June 2026.
Application deadline set for May 17, 2026, via the Isarta platform.

These signals position the job as a mid-level marketing role in a growing company. Montreal’s cost of living and talent market influence salary benchmarks; candidates should prepare to discuss compensation informed by local market data and role scope.

How to prepare a competitive application: practical advice for candidates

With a broad remit and a small but international environment, Teaology seeks candidates who combine tactical skill with strategic judgment. Applicants should prepare materials and talking points that demonstrate both executional competence and cross-channel thinking.

Resume and cover letter

Highlight relevant experience in beauty or pharmacy retail channels with concrete metrics (e.g., "Managed X promotions driving Y% sell-through; reduced production lead time by Z days").
Showcase Shopify and Klaviyo accomplishments: campaign outcomes, average revenue per email, or conversion lifts from product page updates.
Provide examples of project management: scale of projects, budget sizes managed, supplier coordination.
Emphasize bilingual capacity and any direct experience working with European teams.

Portfolio and case studies

Include brief case studies: problem, approach, execution, and measurable outcome. Use screenshots for Shopify pages, email templates, POS mockups and influencer campaign examples.
Provide samples of briefs written for agencies and the outcomes they produced.

Interview preparation

Prepare to present a 30- to 60-day plan and a 6-month roadmap outlining priorities for retail distribution, digital optimization, and PR/influencer work.
Expect scenario questions: how to handle a delayed shipment, manage a failed in-store activation, or pivot an email campaign with poor engagement.
Be ready to discuss KPIs and how you track and report performance.

Red flags to avoid

Overly generic descriptions without numbers.
Lack of evidence for project management or production experience.
No examples of cross-functional collaboration or independent problem solving.

Sample bullets for a cover letter

"I increased online conversion by 22% through product page refreshes and A/B testing while managing Shopify workflows and merchandising rules."
"I executed a regional pharmacy activation that delivered 18% sell-through in four weeks by coordinating sample kits, in-store collateral, and pharmacist trainings."
"I managed agency briefs and production for seasonal POS materials under a $XXk budget with on-time delivery across 150 stores."

Applicants who combine measurable outcomes with demonstrated bilingual communication and production know-how will stand out.

The role’s career implications and how it fits broader beauty-marketing trajectories

This Marketing Coordinator role sits at a key career inflection point. It offers exposure to retail buyers, e‑commerce metrics, PR and influencer outreach, plus the operational rigor of supplier coordination across borders. For professionals aspiring to become Brand Managers or Trade Marketing Managers, this role provides the necessary cross-functional experience.

Longer-term career moves might include:

Trade Marketing Manager: deeper focus on retail negotiations, category strategy and national rollouts.
E-commerce Manager: owning direct-to-consumer strategy, paid acquisition, and lifecycle marketing.
Brand Manager: broader responsibility for positioning, product portfolio decisions, and global launches.

Within a small international team, high performers can accumulate a range of responsibilities quickly. Demonstrated successes—distribution growth, conversion improvements, or cost-efficient campaign execution—can translate into faster advancement and increased ownership over strategic decisions.

Potential challenges and how to navigate them

Small brands moving across borders face predictable friction points. Anticipating these and thinking through mitigation strategies will be part of the job.

Inventory and supply chain volatility

Build conservative forecast scenarios and align promotional plans with production windows.
Develop contingency plans with local suppliers for last-minute POS or sample needs.

Channel conflict

Maintain clear channel pricing and promotional policies to avoid undercutting retail partners with direct-to-consumer discounts.
Use store-exclusive SKUs or bundle incentives to differentiate online and retail offers.

Data and attribution accuracy

Establish consistent tracking standards across campaigns and influencer partnerships.
Use UTM parameters and integrated analytics to ensure accurate attribution between paid, PR and organic sources.

Resource constraints

Prioritize high-impact activities; triage work by expected revenue or distribution outcomes.
Leverage freelancers or agency partners for episodic needs while maintaining ownership of strategy.

Cross-cultural coordination

Foster clear, frequent communication with the Italy office, set mutual expectations and use shared project-management tools to keep timelines visible.

A practical approach to these challenges—backed by process, contingency buffers and disciplined reporting—reduces execution risk.

What this hire signals about Teaology’s North American ambitions

Hiring a dedicated Marketing Coordinator based in Montreal indicates Teaology intends to move from scattered distribution towards a coordinated, scalable presence in North America. The role’s emphasis on trade marketing and pharmacy networks suggests a deliberate push into mass-reach retail channels, not just niche e‑commerce. Including responsibilities across PR, digital and customer experience reflects an omnichannel mindset: the brand aims to control the narrative from shelf to inbox.

For category buyers and retail partners, this signals that Teaology will offer promotional support, in-store materials and operational reliability—key criteria for shelf space. For consumers, the hire promises better availability, clearer messaging and improved online experiences. For marketers, the position offers a platform to shape a growing brand with technical differentiation and responsible credentials.

How employers and peers will measure impact after hire

The company will look for tangible outcomes. Early measures of impact include distribution gains in pharmacy channels, improved online conversion, smoother production and logistics cycles, and higher-quality PR/influencer coverage that translates into measurable traffic and sales. Process improvements—such as standardized agency briefs, a reliable promotional calendar, and clearer inventory forecasts—will also be evaluated. Over the first year, the Marketing Coordinator should establish repeatable systems that support scaling while preserving brand integrity.

FAQ

Q: Where is the role based and what is the work model? A: The Marketing Coordinator position is based in Montreal (Villeray). The workplace model is hybrid: in-office Monday through Thursday and remote on Fridays.

Q: What is the expected start date and application deadline? A: The application deadline is May 17, 2026, via Isarta. The anticipated start date is May–June 2026.

Q: What level of experience is required? A: Teaology seeks candidates with 2–3 years of marketing experience, ideally in the beauty industry. Experience in pharmacy retail and e‑commerce is a strong asset.

Q: Which technical tools should applicants be familiar with? A: Proficiency in Shopify, Klaviyo, Office 365 and Canva is required. Experience coordinating with web agencies and production vendors is also important.

Q: Is bilingualism required? A: Bilingual French/English proficiency (written and spoken) is required due to daily collaboration with anglophone partners and local Quebec operations.

Q: What are the core responsibilities? A: Responsibilities span trade marketing, e‑commerce operations, project management and production, PR and influencer support, customer service and logistics coordination with Italy.

Q: What kind of candidate will stand out? A: Candidates who present measurable results—e.g., improved online conversion, successful retail activations, and project management outcomes—will stand out. Concrete examples in a portfolio and bilingual communication skills are highly valued.

Q: What are realistic early milestones for the role? A: Early milestones include successful execution of a retail promotion, an uplift in online conversion through product-page improvements, and reliable coordination of promotional materials arriving on time and within budget.

Q: Does the company provide product benefits or a product allowance? A: Yes, Teaology provides products according to an annual allocation.

Q: How does Teaology’s B Corp status affect marketing? A: B Corp status supports credibility and should be integrated into retail and digital messaging in a factual, transparent manner. Use it as a trust signal when educating consumers and retail buyers about the brand’s broader commitments.

Q: Will the role involve direct management of influencers and PR agencies? A: The coordinator will contribute to press materials and support influencer management, coordinating with external agencies as necessary.

Q: What should applicants include in their application? A: Submit a resume and cover letter via Isarta. Include portfolio elements or case studies that demonstrate relevant experience with metrics, as well as specific examples of Shopify and Klaviyo work.

Q: Is there room for advancement? A: The role provides cross-functional exposure that can lead to trade marketing, e‑commerce or brand management positions, particularly for candidates who demonstrate early impact and process ownership.

Q: Are there specific industry certifications or training that would help applicants? A: Practical experience with Shopify and Klaviyo, trade marketing experience with pharmacy chains, and formal project-management training (PMP, Agile basics) are helpful. Formal certifications are not mandatory if practical, proven outcomes are shown.

Q: Who should applicants contact with questions? A: The posting directs candidates to apply via Isarta. Specific contact details were not provided in the posting.

Q: What languages should press and agency materials be prepared in? A: Prepare materials in both French and English to serve Quebec media and bilingual retail partners; maintain consistent brand voice across both languages.

Q: How will performance be reported? A: Expect regular reporting on promotional performance, online metrics, inventory and project timelines—likely through shared dashboards and monthly performance reviews with the leadership team.

Q: What are common pitfalls for a Marketing Coordinator in this role? A: Common pitfalls include underestimating production lead times, insufficient tracking of promo performance, failing to prioritize high-impact activities, and poor coordination between retail and online calendars.

Q: Will the role require travel? A: The posting does not specify travel requirements, but occasional store visits, trade shows or supplier meetings may be expected, depending on promotional schedules and logistics needs.

Q: How competitive is the salary? A: The posting states a competitive salary but does not list a range. Candidates should prepare to discuss compensation relative to Montreal market benchmarks and demonstrate the value they can deliver.

Q: How does Teaology handle cross-border pricing and channel strategy? A: The posting does not detail pricing strategy, but the Marketing Coordinator will need to respect channel pricing rules and coordinate promotions with retailers and the DTC site to avoid conflicts.

Q: What is the company culture like? A: Teaology positions itself as entrepreneurial, agile and international. The role offers hands-on responsibility within a compact team that values autonomy and results.