The Unsung Hero of Ageless Beauty: Why Pre-Makeup Skin Prep is Paramount for Mature Skin

Table of Contents

1. Key Highlights:
2. Introduction
3. The Foundation of Flawless: Understanding Skin Changes with Age
4. The Eyes Have It: Addressing Periorbital Concerns
5. The Perfect Pout: Revitalizing Lips for Makeup Readiness
6. Beyond Eyes and Lips: The Holistic Approach to Mature Skin Prep
7. Product Selection: Tailoring Your Toolkit for Mature Skin
8. The Art of Application: Techniques for Maximizing Prep Benefits
9. Long-Term Benefits and Beyond Makeup

Key Highlights:

• Pre-makeup skin preparation, particularly for the delicate eye and lip areas, is crucial for achieving a flawless and youthful appearance, especially as skin matures.
• Targeted treatments like cooling eye masks and specialized eye creams can significantly reduce puffiness, dark circles, and fine lines around the eyes, preventing makeup from settling into creases.
• Gentle lip exfoliation followed by a rich, nourishing balm is essential to combat dryness, flakiness, and the thinning appearance of lips, ensuring lipstick applies smoothly and looks vibrant.

Introduction

In the pursuit of a flawless cosmetic finish, countless hours are spent perfecting the application of foundations, concealers, bronzers, and blushes. Yet, even the most artful hand can fall short if the canvas itself is not properly prepared. The foundation of any successful makeup look, particularly for mature skin, lies not in the products applied but in the meticulous preparation of the skin beneath. Cosmetologist-aesthetician Valerie Aparovich underscores a critical, often overlooked step: a dedicated pre-makeup routine is the true architect of a beautiful visage. This proactive approach ensures that makeup enhances rather than highlights the natural changes that occur in the skin over time, allowing for a more radiant, youthful, and enduring result. This preparatory phase is especially vital for the delicate skin around the eyes and lips, areas notoriously prone to showing the earliest and most visible signs of aging.

The Foundation of Flawless: Understanding Skin Changes with Age

As we journey through life, our skin undergoes a series of intrinsic changes that impact its texture, elasticity, and overall appearance. These changes are primarily driven by a decline in collagen and elastin production, a natural process that begins in our mid-20s and accelerates with age. Collagen, a fibrous protein, provides structural support to the skin, while elastin gives it its remarkable ability to stretch and snap back into place. Their gradual depletion leads to a loss of firmness, the emergence of fine lines and wrinkles, and a general slackening of the skin.

Beyond these foundational proteins, other factors contribute to the aging aesthetic. The skin's natural moisturizing factors diminish, leading to increased dryness and a compromised skin barrier. Cell turnover slows down, causing a build-up of dead skin cells that can make the complexion appear dull and uneven. Furthermore, the redistribution of subcutaneous fat and a reduction in bone density can alter facial contours, leading to hollowing in some areas and sagging in others. These cumulative changes mean that makeup, applied without proper preparation, can settle into lines, accentuate dryness, or cling to flaky patches, inadvertently drawing attention to the very concerns one hopes to minimize.

For mature skin, the pre-makeup routine transcends mere hydration; it becomes a strategic act of restoration and optimization. It's about creating a smooth, supple, and uniformly hydrated surface that allows makeup to glide on effortlessly, blend seamlessly, and wear comfortably throughout the day. Neglecting this crucial step can transform what should be an enhancing layer of cosmetics into a revealing mask, highlighting texture irregularities and fine lines rather than diminishing their prominence. Valerie Aparovich's emphasis on preparing the skin, particularly in vulnerable areas like the eyes and lips, directly addresses these age-related shifts, ensuring that makeup performs at its best, revealing a complexion that looks refreshed, vibrant, and naturally beautiful.

The Eyes Have It: Addressing Periorbital Concerns

The periorbital area—the delicate skin surrounding the eyes—is often the first to betray the passage of time. This skin is significantly thinner than that on other parts of the face, making it more susceptible to environmental damage, dehydration, and the visible effects of aging. Fine lines, often dubbed "crow's feet," emerge from repetitive facial expressions, while dark circles and puffiness can cast a shadow over an otherwise vibrant complexion. The American Academy of Ophthalmology explains that as we age, the tissues supporting the eyelids gradually weaken and sag, allowing fat to shift forward into the lower eyelids, resulting in that characteristic puffy, swollen appearance.

For individuals with mature skin, these concerns are particularly pronounced. The skin's reduced elasticity means it's less capable of bouncing back from fluid retention, and the thinning epidermis offers less cushion against the appearance of blood vessels, contributing to dark circles. Applying makeup directly onto unprepared skin in this area can exacerbate these issues. Concealer might crease into fine lines, eye shadow might look patchy on dry lids, and overall, the eyes might appear more tired rather than awake and bright.

Valerie Aparovich offers a multi-pronged approach to revitalize the eye area before makeup application. Her initial recommendation is a cooling gel bead eye mask, applied for 10 to 15 minutes. This simple yet effective intervention serves several purposes. The cold compress therapy works by causing vasoconstriction—the narrowing of blood vessels—which immediately reduces fluid buildup and inflammation, thereby diminishing puffiness. Furthermore, the gentle pressure and cooling sensation stimulate lymphatic drainage, helping to move stagnant fluid away from the eye area. The immediate visual result is a noticeable reduction in swelling, making the eyes appear brighter and more refreshed. This step is akin to "depuffing" the skin, preparing it to better receive subsequent products.

Beyond immediate relief, long-term results necessitate the incorporation of active ingredients into the eye care routine. Aparovich advocates for dedicated eye creams packed with powerful ingredients such as peptides, collagen, or ceramides. Peptides are short chains of amino acids that act as building blocks for proteins like collagen and elastin, signaling the skin to produce more of these vital components. Regular use of peptide-rich eye creams can help to improve skin firmness and reduce the appearance of wrinkles over time. Collagen, often hydrolyzed for better absorption, provides external support and hydration, while ceramides are essential lipids that help to restore and strengthen the skin's natural barrier, preventing moisture loss and protecting against environmental aggressors.

The objective of these active ingredients is twofold: to deliver much-needed moisture and to improve the skin's structural integrity. Hydrated skin is plumper and smoother, making fine lines less apparent. When the skin around the eyes is adequately moisturized and fortified, makeup is less likely to settle into creases or cling to dry patches. Instead, it glides on smoothly, offering a natural finish that lasts longer and enhances the eyes' youthful vitality. This comprehensive pre-makeup strategy ensures that the eye area is not only ready for cosmetic application but also actively benefiting from restorative care.

The Perfect Pout: Revitalizing Lips for Makeup Readiness

Just like the delicate skin around the eyes, the lips are a crucial, yet often overlooked, area in the pre-makeup routine, especially for mature individuals. The days of simply applying lipstick without prior thought are gone, as age-related changes significantly impact the appearance and texture of the lips. The skin care experts at Paula's Choice explain that as we age, the supporting structures of the lip area—collagen, fat pads, and muscles—steadily diminish. This leads to common concerns such as thinner lips, increased visibility of vertical lip lines (often called "smoker's lines," even for non-smokers), and a general flattening of the lip contour.

Furthermore, bone loss around the mouth can contribute to a more "caved-in" appearance, altering the overall symmetry and fullness. A significant change also occurs in the lip vermillion—the vibrant border between the lips and the surrounding skin. A decrease in blood vessels in this area causes the natural richness and intensity of lip color to weaken, resulting in a more "aged, drained" look. These combined factors mean that lipstick, if applied to unprepared lips, can feather into fine lines, emphasize dryness and flakiness, and appear less vibrant or even cracked.

Restoring moisture and creating a smooth canvas are paramount for a youthful and plumper-looking pout. Valerie Aparovich recommends a two-step process to achieve this. The first step involves gentle exfoliation using a small silicone brush. Over time, dead skin cells accumulate on the surface of the lips, leading to flakiness, tightness, and an appearance that can make lips seem thinner and more wrinkled than they are. This buildup also prevents lip products from adhering evenly or looking their best. Gentle exfoliation effectively removes these dead cells, immediately smoothing the lip surface. This not only improves the texture but also enhances blood circulation to the area, subtly restoring some of that lost natural color.

Following exfoliation, the next critical step is to apply a nourishing lip balm generously. Aparovich specifies a balm enriched with plant oils and natural waxes. Plant oils, such as jojoba, argan, or shea butter, are rich in essential fatty acids and vitamins, providing deep hydration and aiding in the repair of the lip barrier. Natural waxes, like beeswax or carnauba wax, create a protective occlusive layer that seals in moisture, preventing transepidermal water loss. This combination helps the lips to replenish and retain moisture, making them appear fuller, softer, and rejuvenated. The balm also creates a smooth, even base for lip products, ensuring that lipstick glides on effortlessly, appears more vibrant, and wears comfortably without feathering or settling into lines.

This meticulous preparation ensures that the lips are not merely covered with color but are actively hydrated and smoothed, allowing for a polished and youthful finish. The difference between unprepared and properly prepped lips is stark: one can appear parched and aged, while the other looks luscious and vibrant, enhancing the overall harmony of the face.

Beyond Eyes and Lips: The Holistic Approach to Mature Skin Prep

While the eyes and lips demand special attention due to their unique vulnerability to aging, a truly comprehensive pre-makeup routine for mature skin extends to the entire face. The objective is to create an optimal canvas that maximizes the performance of subsequent makeup products, ensuring they look natural, last longer, and enhance the skin's inherent beauty rather than masking it. This holistic approach involves several interconnected steps, each playing a vital role in preparing the skin.

Cleansing is the foundational step, but for mature skin, it requires a gentle touch. Harsh cleansers can strip the skin of its natural oils, exacerbating dryness and compromising the delicate skin barrier. A cream-based, hydrating cleanser or an oil cleanser is often preferred, effectively removing impurities and residual makeup without causing irritation or tightness. The goal is to leave the skin feeling clean, soft, and comfortable, not squeaky-clean and stripped.

Toning, for mature skin, should focus on hydration and balance rather than astringency. Alcohol-free toners enriched with humectants like hyaluronic acid, glycerin, or botanical extracts can help to replenish moisture immediately after cleansing, preparing the skin to better absorb subsequent treatments. Some toners also contain mild exfoliants like PHA (polyhydroxy acids) which offer gentle exfoliation suitable for sensitive, mature skin, helping to remove dead skin cells and promote a smoother texture without causing irritation.

Serum application is a powerful step in any mature skin regimen. Serums are concentrated formulations designed to deliver potent active ingredients deep into the skin. For mature skin, serums targeting hydration (e.g., hyaluronic acid), collagen production (e.g., Vitamin C, peptides, growth factors), or antioxidant protection (e.g., ferulic acid, Vitamin E) are particularly beneficial. These ingredients work at a cellular level to improve skin health, elasticity, and radiance over time. Applying serum before moisturizer allows for maximum penetration and efficacy.

Moisturization is non-negotiable. Mature skin often struggles with maintaining adequate hydration due to diminished natural moisturizing factors and a weakened skin barrier. A rich, emollient moisturizer forms a protective layer, locking in moisture and reinforcing the skin's barrier function. Ingredients like ceramides, fatty acids, and cholesterol mimic the skin's natural lipid structure, helping to repair and strengthen it. A well-moisturized face provides a smooth, supple surface, preventing foundation from caking, settling into lines, or appearing dry and patchy.

Finally, sunscreen is the ultimate anti-aging product and a crucial part of the morning routine, even on cloudy days. UV radiation is a primary driver of premature aging, contributing to collagen degradation, hyperpigmentation, and the formation of fine lines and wrinkles. A broad-spectrum SPF 30 or higher should be applied as the last step in the skincare routine before makeup. Many modern sunscreens are formulated to be lightweight and non-greasy, making them an ideal makeup primer. Some even offer tint or blurring properties, further smoothing the skin for makeup application.

By addressing the skin's needs holistically—from gentle cleansing and toning to targeted serums, rich moisturization, and vital sun protection—the entire face is transformed into a primed canvas. This meticulous preparation not only ensures a more polished makeup application but also contributes to the long-term health and vitality of mature skin, making it more resilient and radiant.

Product Selection: Tailoring Your Toolkit for Mature Skin

Choosing the right products is as important as the routine itself when it comes to preparing mature skin for makeup. The market is saturated with options, but for aging skin, the focus should be on gentle, hydrating, and reparative formulations that respect the skin's changing needs.

For eye creams, look for formulations specifically designed for mature skin. Ingredients like retinoids (gentle forms like retinaldehyde or bakuchiol if sensitivity is a concern) can stimulate collagen production, while peptides and growth factors support cellular renewal and repair. Hyaluronic acid and glycerin provide deep hydration, plumping up fine lines, and caffeine can help to temporarily reduce puffiness and dark circles by constricting blood vessels. Ceramides are excellent for reinforcing the delicate skin barrier around the eyes. A good eye cream should feel rich but absorb well, leaving no greasy residue that could interfere with concealer application.

When selecting lip care, prioritize ingredients that offer intense hydration and barrier repair. Shea butter, cocoa butter, and lanolin are excellent emollients that provide a protective barrier and deep nourishment. Plant oils such as jojoba oil, argan oil, and coconut oil are rich in fatty acids and vitamins, contributing to lip health. Ingredients like hyaluronic acid or peptides in lip serums or balms can also help to plump lips and reduce the appearance of vertical lines. Avoid lip products with strong fragrances, menthol, or camphor, which can be irritating and drying to sensitive lip skin. A quality lip balm should feel luxurious and comforting, creating a smooth, supple base that makes lipsticks look more vibrant and prevents feathering.

For facial cleansers, opt for cream, oil, or balm formulations. These are less likely to strip the skin's natural lipids compared to foaming or gel cleansers. Look for ingredients like ceramides, hyaluronic acid, glycerin, and colloidal oatmeal, which help maintain the skin's moisture barrier during cleansing.

Toners for mature skin should be alcohol-free and hydrating. Ingredients like hyaluronic acid, rose water, aloe vera, and green tea extract offer soothing and moisturizing benefits. If you wish to incorporate exfoliation, consider PHAs (polyhydroxy acids) like gluconolactone or lactobionic acid. They are larger molecules than AHAs or BHAs, making them gentler and less likely to cause irritation, ideal for sensitive, mature skin.

Serums are the workhorses of a mature skincare routine. Vitamin C serums (e.g., L-ascorbic acid or its derivatives) are powerful antioxidants that brighten skin, stimulate collagen, and protect against environmental damage. Hyaluronic acid serums provide intense hydration, plumping up the skin and reducing the appearance of fine lines. Peptide serums support collagen and elastin production, improving firmness. Retinoid serums (start with low concentrations and gradually increase frequency) are gold-standard anti-aging ingredients that accelerate cell turnover, reduce wrinkles, and improve skin texture.

Moisturizers for mature skin should be rich and occlusive to prevent moisture loss. Look for a blend of humectants (hyaluronic acid, glycerin), emollients (fatty acids, cholesterol, ceramides), and occlusives (petrolatum, dimethicone, squalane). These ingredients work synergistically to hydrate, soften, and protect the skin barrier. Day moisturizers should ideally include broad-spectrum SPF 30 or higher.

Finally, primers designed for mature skin can further refine the canvas. Look for hydrating, illuminating, or blurring primers that fill in fine lines and pores without feeling heavy or silicone-y. Ingredients like hyaluronic acid, antioxidants, and light-reflecting pigments can enhance the skin's natural luminosity and create a smoother base for makeup.

The key is to select products that work in harmony with your skin type and concerns, focusing on hydration, barrier repair, and gentle rejuvenation. Investing in quality, targeted products for your pre-makeup routine will yield visible dividends in the application and longevity of your cosmetics.

The Art of Application: Techniques for Maximizing Prep Benefits

Even with the best products, the way they are applied significantly impacts their efficacy and the overall makeup outcome. For mature skin, gentle, deliberate techniques are crucial to avoid tugging or stressing the skin, which can exacerbate fine lines or redness.

Starting with the eyes, after applying a cooling eye mask, the application of eye cream requires a light touch. Dispense a pea-sized amount for both eyes onto your ring finger. The ring finger is naturally the weakest, providing the gentlest pressure. Dot the cream along the orbital bone, moving from the inner corner outwards, extending slightly towards the temples where crow's feet typically appear. Gently tap the product into the skin rather than rubbing, until fully absorbed. This tapping motion helps stimulate microcirculation and avoids unnecessary pulling of the delicate skin. Allow a few minutes for the eye cream to fully absorb before applying concealer or foundation to prevent pilling or creasing.

For lip exfoliation, a small silicone brush is ideal because it provides a gentle, yet effective, scrub without being abrasive. Apply a small amount of lip scrub or simply use the brush on damp lips. Move the brush in gentle, circular motions across the entire surface of the lips for about 15-30 seconds. The goal is to lift dead skin cells, not to abrade the skin. Rinse thoroughly or wipe away any residue. Immediately follow with a generous layer of nourishing lip balm. Apply the balm liberally, ensuring full coverage, and gently massage it in. For extra hydration, some choose to apply the balm at the very beginning of their skincare routine to allow maximum absorption time. This allows the lips to become fully hydrated and plumped before lipstick or liner is applied, preventing any dry patches from showing through.

For facial products, the general rule is to apply from thinnest to thickest consistency. After cleansing and toning, apply serums by pressing them into the skin rather than vigorously rubbing. This ensures better absorption. Use upward and outward strokes when applying moisturizer, starting from the center of the face and working your way out towards the hairline and neck. This technique helps to lift the facial muscles and promote lymphatic drainage. Don't forget the neck and décolletage, as these areas often show signs of aging as readily as the face.

When applying sunscreen or a hydrating primer, use an even layer across the entire face. For primers, focus on areas where makeup tends to settle or where pores are more visible. Allow each product to fully absorb before moving to the next step. This layered approach not only enhances product efficacy but also prevents products from pilling or feeling heavy on the skin.

The application techniques are just as important as the products themselves. By adopting these gentle and deliberate methods, individuals with mature skin can maximize the benefits of their pre-makeup routine, ensuring their skin is perfectly primed for a beautiful, long-lasting cosmetic finish that truly enhances their natural radiance.

Long-Term Benefits and Beyond Makeup

The commitment to a diligent pre-makeup skin preparation routine for mature skin yields benefits that extend far beyond the immediate cosmetic outcome. While the primary goal is often a flawless makeup application, the consistent practice of nourishing and protecting the skin actively contributes to its long-term health, resilience, and overall youthful appearance.

Firstly, regular and targeted hydration, as emphasized in the eye and lip preparation, helps to strengthen the skin's natural barrier function. A robust skin barrier is crucial for protecting against environmental aggressors, preventing moisture loss, and reducing sensitivity. For mature skin, which often has a compromised barrier, this continuous reinforcement can lead to a significant reduction in dryness, redness, and irritation over time. The skin becomes more resilient and less prone to reacting adversely to external factors.

Secondly, the consistent use of active ingredients such as peptides, collagen, ceramides, and antioxidants, as recommended for eye creams and general facial serums, contributes to cellular repair and rejuvenation. Peptides signal collagen production, ceramides fortify the lipid barrier, and antioxidants combat free radical damage that accelerates aging. Over months and years, this sustained cellular support can lead to visibly improved skin texture, increased firmness, reduced appearance of fine lines and wrinkles, and a more even skin tone. The skin develops a natural luminosity and vibrancy that diminishes the reliance on heavy makeup.

Thirdly, the routine promotes healthier habits and a deeper understanding of one's skin needs. Individuals become more attuned to how their skin responds to different products and environmental conditions, enabling them to adapt their routine as needed. This proactive approach to skin health can prevent minor issues from escalating into more significant concerns. For example, consistently addressing dehydration in the lips can prevent painful chapping and cracking, while regular eye care can mitigate the severity of under-eye bags and dark circles.

Moreover, the act of engaging in a mindful skincare routine can have psychological benefits. It serves as a moment of self-care, a ritual that promotes well-being and a positive body image. When skin feels healthy and looks good, it naturally boosts confidence, reducing the psychological burden that concerns about aging can sometimes impose.

The long-term impact is a virtuous cycle: well-cared-for skin requires less corrective makeup, which in turn reduces the potential for irritation or product buildup, allowing the skin to breathe and thrive. This investment in skin health transforms makeup from a tool of concealment into an enhancer of natural beauty, allowing mature individuals to embrace their age with grace and confidence. Ultimately, the pre-makeup routine becomes not just a preparatory step, but a foundational pillar of comprehensive skin health and anti-aging care.

FAQ

Q1: Why is skin preparation more important for mature skin before makeup? A1: Mature skin undergoes various changes, including reduced collagen and elastin, leading to dryness, fine lines, wrinkles, and loss of firmness. These changes make the skin more prone to makeup settling into creases, appearing patchy, or emphasizing dryness. Proper preparation creates a smoother, hydrated, and more even surface, allowing makeup to glide on flawlessly, blend seamlessly, and wear comfortably without highlighting imperfections. It optimizes the skin's texture and moisture levels, ensuring makeup looks natural and lasts longer.

Q2: How does a cooling eye mask help reduce puffiness and dark circles? A2: A cooling gel bead eye mask primarily works through cold compress therapy. The cold temperature causes vasoconstriction, which means the blood vessels beneath the skin constrict, reducing fluid accumulation and inflammation responsible for puffiness. It also stimulates lymphatic drainage, helping to move stagnant fluid away from the eye area. While it offers immediate relief and a brighter appearance, addressing dark circles more permanently often requires consistent use of eye creams with active ingredients like caffeine, Vitamin K, or certain peptides.

Q3: What specific ingredients should I look for in an eye cream for mature skin? A3: For mature skin, look for eye creams containing a blend of hydrating, repairing, and collagen-boosting ingredients. Key ingredients include:

• Peptides: To stimulate collagen and elastin production, improving firmness.
• Collagen/Ceramides: To support skin structure and strengthen the skin barrier.
• Hyaluronic Acid/Glycerin: For deep hydration, plumping up fine lines.
• Retinoids (gentle forms like retinaldehyde or bakuchiol): To accelerate cell turnover and reduce wrinkles.
• Antioxidants (e.g., Vitamin C, Vitamin E, Ferulic Acid): To protect against environmental damage.
• Caffeine: To temporarily reduce puffiness and improve microcirculation.

Q4: Why is lip exfoliation necessary for mature lips, and how often should it be done? A4: As lips age, they can become drier, thinner, and more prone to dead skin cell buildup, leading to flakiness and a dull appearance. This dead skin can make lip products apply unevenly, look patchy, or highlight fine lines around the mouth. Gentle lip exfoliation removes these dead cells, smoothing the lip surface and allowing lip balms and lipsticks to glide on more evenly and appear more vibrant. It also stimulates circulation, subtly restoring natural lip color. It is generally recommended to exfoliate lips gently 1-2 times per week, depending on sensitivity and need.

Q5: What are the best ingredients for a nourishing lip balm for mature lips? A5: For mature lips, a highly nourishing lip balm is crucial to combat dryness, flakiness, and the thinning appearance. Look for ingredients that provide deep hydration and create a protective barrier:

• Plant Oils: Jojoba oil, argan oil, coconut oil, and castor oil are rich in fatty acids and vitamins for deep nourishment.
• Natural Waxes: Beeswax, carnauba wax, and candelilla wax create an occlusive layer to seal in moisture.
• Butters: Shea butter and cocoa butter are excellent emollients that provide intense hydration and protect against environmental stressors.
• Lanolin: A highly effective emollient that mimics the skin's natural lipids.
• Hyaluronic Acid/Peptides: Some advanced lip balms or serums may include these for plumping effects and to reduce the appearance of vertical lines.

Q6: Can I skip some steps in the pre-makeup routine if I'm in a hurry? A6: While a comprehensive routine yields the best results, if time is limited, prioritize the most impactful steps for your specific concerns. For mature skin, cleansing, moisturizing, and targeted eye and lip care are generally non-negotiable. If you must streamline, ensure your moisturizer is rich and hydrating, and don't skip the eye cream and lip balm. A hydrating primer can sometimes serve as a quick blurring and smoothing step, but it's not a complete substitute for a full skincare regimen.

Q7: How long should I wait between applying skincare products before putting on makeup? A7: Allowing each skincare product to fully absorb before applying the next, and especially before makeup, is crucial to prevent pilling and ensure smooth application. A general rule of thumb is to wait 30 seconds to 1 minute between thinner layers (like serum and moisturizer) and a few minutes (3-5 minutes) after moisturizer and eye cream before applying primer or foundation. This gives products time to settle into the skin and work effectively, preventing them from mixing on the surface and causing issues with makeup adherence.

Q8: Will prepping my skin really make my makeup last longer? A8: Yes, absolutely. A well-prepped skin surface acts like a primed canvas. When skin is properly hydrated, smooth, and balanced, makeup adheres better and more evenly. Dry patches or excess oil can cause makeup to break down or fade quickly. By creating an optimal base, the pre-makeup routine helps foundation and other products meld seamlessly with the skin, reducing the likelihood of creasing, caking, or quick wear-off, thus extending the longevity of your makeup application significantly.